Results 1 to 10 of about 1,440,181 (344)

Impact of International Tourists' Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism. [PDF]

Front Psychol, 2022
Nkoulou Mvondo GF, Jing F, Hussain K, Hussain K, Jin S, Raza MA.   +5 more
europepmc   +1 more source

Brand Trust as a Mediator in the ESG Practices-Brand Attachment Relationship: Evidence from Vietnam’s Private-Label Brands

SAGE Open
In response to rising consumer expectations for sustainability, this study examines how Environmental, Social, and Governance (ESG) practices shape brand trust and brand attachment in Vietnam’s retail sector, focusing on private-label brands. Grounded in
Anh Tho To, Thi Diem Nguyen, Thi Minh Thanh Dang, Minh Tien Pham, Thi Ha Do   +4 more
doaj   +1 more source

The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust. [PDF]

Front Psychol, 2022
Chen X, Wang Y, Lyu X, Zhang J.
europepmc   +1 more source

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust. [PDF]

Front Psychol, 2022
Yu W, He M, Han X, Zhou J.
europepmc   +1 more source

The Effect of Corporate Social Responsibility Compatibility and Authenticity on Brand Trust and Corporate Sustainability Management: For Korean Cosmetics Companies. [PDF]

Front Psychol, 2022
Lee SH, Jeong GY.
europepmc   +1 more source

Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China. [PDF]

Curr Psychol, 2022
Gong J, Said F, Ting H, Firdaus A, Aksar IA, Xu J.   +5 more
europepmc   +1 more source

How Brand Ambassadors Shape Consumer Purchase Intention: A Study of Local Skincare Brands in Indonesia

Journal of Economics Education and Entrepreneurship
The increasingly fierce competition in the skincare industry has encouraged companies to utilize brand ambassadors as a marketing strategy to increase consumer purchase intention.
Fanni Rizky Adharani, Fatchur Rochman
doaj   +1 more source

Omnichannel retailing, service quality, brand trust, and customer brand engagement as drivers of brand advocacy in Indonesian health care services: A cross-sectional PLS-SEM study [PDF]

Erwin Suryanegara, Rhian Indradewa, Rina Anindita, Muhammad Gunawan Alif   +3 more
openalex   +1 more source

Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction

Cogent Business & Management
Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and ...
Phillip Dangaiso
doaj   +1 more source

PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)

Jurnal Manajemen Dan Kewirausahaan, 2018
The purposes of this study is to describe and analyze the direct and indirect effect of brand experience on brand satisfaction, brand trust, and brand loyalty of consumers make-up brand cosmetics imports in Surabaya.
Agata Rahmi Pertiwi, Achmad Helmy Djawahir, Andarwati Andarwati   +2 more
doaj