Results 1 to 10 of about 22,147 (261)

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +2 more sources

The impact of a regional brand ambassador and social media advertising on brand trust and brand loyalty of Lazada in Indonesia [PDF]

International Journal of Data and Network Science, 2023
This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly.
Muniaty Aisyah
doaj   +1 more source

Relationship between brand trust and positive electronic word-of-mouth intention

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023
This study examines the effects of brand trust and Online Brand Community (OBC) trust on repeat purchase intention and positive Electronic Word-Of-Mouth intention (eWOM). A sample of 502 consumers was surveyed.
Phan Tấn Lực
doaj   +1 more source

Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek

Jurnal Ilmiah Manajemen dan Bisnis, 2022
Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj   +1 more source

Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation

Majalah Ilmiah Bijak, 2023
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti, Dewi Sri Woelandari Pantjolo Giningroem, Novita Wahyu Setyawati   +2 more
doaj   +1 more source

Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022
This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini, Lilis Suryani, Asrini Asrini, Ida Ketut Mudhita   +3 more
doaj   +1 more source

The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty

Jurnal Manajemen Teori dan Terapan, 2023
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah, Ali Imaduddin Futuwwah, Mohd Faiz Hilmi, Dinda Oktaviona Rosidi, Nur Habiba Zain   +4 more
doaj   +1 more source

PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

MIX: Jurnal Ilmiah Manajemen, 2018
Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha   +2 more
doaj   +1 more source

Trust and loyalty in online brand communities [PDF]

Spanish Journal of Marketing-ESIC, 2020
Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo, Francisco J. Martínez-López   +3 more
doaj   +1 more source

Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

Society, 2023
In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision ...
Adelina Lubis, Ihsan Effendi, Nasib Nasib, Manda Dwipayahi Bhastary, Ahmad Fadli   +4 more
doaj   +1 more source