How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust. [PDF]
Behav Sci (Basel), 2023 The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to ...
Ling S, Zheng C, Cho D.
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Effects of brand and brand trust on initial trust in fully automated driving system. [PDF]
PLoS One, 2023 Before Automated Driving Systems (ADS) with full driving automation (SAE Level 5) are placed into practical use, the issue of calibrating drivers’ initial trust in Level 5 ADS to an appropriate degree to avoid inappropriate disuse or improper use should be resolved.
Cui Z, Tu N, Itoh M.
europepmc +4 more sources
The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China. [PDF]
Behav Sci (Basel), 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Na M +5 more
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The impact of brand trust on consumers' behavior toward agricultural products' regional public brand. [PDF]
PLoS One, 2023 The importance of agricultural products’ regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Liu Q, Wang X.
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Decoding Gen Z: AI's influence on brand trust and purchasing behavior. [PDF]
Front Artif IntellThis study focuses on the role of AI in shaping Generation Z's consumer behaviors across fashion, technology, beauty, and education sectors. Analyzing responses from 224 participants, our findings reveal that AI exposure, attitude toward AI, and AI ...
Guerra-Tamez CR +4 more
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The impact of a regional brand ambassador and social media advertising on brand trust and brand loyalty of Lazada in Indonesia [PDF]
International Journal of Data and Network Science, 2023 This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly.
Muniaty Aisyah
doaj +2 more sources
Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China. [PDF]
Curr Psychol, 2022 The COVID-19 pandemic has given rise to unprecedented transformations in consumer behaviour. Less is known about how consumers react to privacy stress while being compelled to continuously purchase online during the pandemic.
Gong J +5 more
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The impact of social media marketing on purchase intention: The mediating role of brand trust and image [PDF]
International Journal of Data and Network Science, 2023 This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on
Hanadi A. Salhab +4 more
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The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust. [PDF]
Front Psychol, 2022 Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention ...
Chen X, Wang Y, Lyu X, Zhang J.
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Marketing Management Journal, 2005 This study examines whether trusted brands are important in determining brand outcomes in consumer markets. Specifically, we study whether trust facilitates obtaining superior brand outcomes in terms of market share and advertising efficiency. We propose
SHARMILA C. CHATTERJEE, ARJUN CHAUDHURI
doaj +2 more sources