Results 41 to 50 of about 1,264,412 (345)

Perceived Security and Trust Transfer in Social Media Based Brand Communities (SMBBCs) According to the Role of Customer Engagement [PDF]

مطالعات رسانه‌های نوین, 2021
Social Media Based Brand Communities (SMBBCs) have created a potential tool for development of brand communication in companies, but it is worth noting that the increasing interest in the use of social media and networks has created both opportunities ...
hossein norouzi, fariba bahamin, fatemeh davoodabadifarahani   +2 more
doaj   +1 more source

The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty

AFEBI Management and Business Review, 2016
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi, Lizar Alfansi, Akram Harmoni Wiardi   +2 more
doaj   +1 more source

Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Economic Research-Ekonomska Istraživanja, 2022
Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase ...
Chunhui Huo, J. Hameed, Mo Zhang, Ahmad Fahme Bin Mohd Ali, Nik Alif Amri Nik Hashim   +4 more
semanticscholar   +1 more source

The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)

Indonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users.
Meirisma Putri Indriani, Jati Waskito
doaj   +1 more source

PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY

Jurnal Ekonomi dan Bisnis, 2018
This study aims to know and analyze the influence of brand experience, brand personality and brand community to brand loyalty with brand trust as a variable intervening on Oriflame products ..
Alifah Ratnawati, Annisa Ayu Lestari
doaj   +1 more source

The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty

Jurnal Manajemen Bisnis, 2022
Research aims: The research purpose is to determine the influence of customer engagement on brand loyalty through customer satisfaction and brand trust.Design/Methodology/Approach: The population in this research was customers who made purchases from ...
Meylani Tuti, Viki Sulistia
semanticscholar   +1 more source

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Frontiers in Psychology, 2020
This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, Yuan Zhang, Guoying Ren, Chun-Chun Chen   +5 more
doaj   +1 more source

The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty

Jurnal Manajemen, 2020
The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, Ronnie R. Masman, Ian N. Suryawan   +1 more
openaire   +3 more sources

Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic

, 2023
In innovation adoption, potential adopters are expected to rely on the brand name of the innovation to determine its quality level. Because risks are involved in most innovation adoption, dependency appears between the consumer and the brand. With little
Wee, Stany Lian Fong, Ismail, Hishamuddin, Tan, Pei Kian   +2 more
core   +1 more source

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

Jurnal Aplikasi Manajemen
Sarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not ...
Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman   +2 more
doaj   +1 more source