Results 61 to 70 of about 1,264,412 (345)

Analisis Pengaruh Brand Reputation, Brand Competence, dan Brand Liking Terhadap Trust In Brand Pada Konsumen Windows Phone Nokia di Surabaya

Jurnal Studi Manajemen Organisasi, 2013
Background of this research is consumer distrust toward Nokia windows phone. The 3 reasons why consumers didn’t believe nokia windows phone, are as follows : first, Lumia series that exist today can’t be upgraded to Windows Phone 8.
R. Yudha Adi Putro, Mustapha Kamal
doaj   +1 more source

The mediating role of brand trust in the effect of social media marketing on repurchase behaviour

TURKISH JOURNAL OF MARKETING
This study investigates the impact of social media marketing activities on consumer repurchase behaviours and the mediating role of brand trust in this process. Analyses indicate that the use of social media platforms enhances consumers' trust in brands,
Mehmet Gökerik
semanticscholar   +1 more source

Serological Benefit of SARS‐CoV‐2 Vaccination Relative to Infection in Children With Acute Lymphoblastic Leukemia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Children with acute lymphoblastic leukemia (ALL) are at risk of severe outcomes from SARS‐CoV‐2 (SCV2). In the post‐pandemic context, where most children have been infected with SCV2, there are limited data on whether vaccination remains beneficial in children with ALL.
Janna R. Shapiro, Freda Qi, Karen Colwill, Alina D. Dorogy, Ying Liu, Michelle Science, Anne‐Claude Gingras, James M. Rini, Sumit Gupta, Sarah Alexander, Shelly Bolotin, Tania H. Watts   +11 more
wiley   +1 more source

Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]

, 2008
Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H, Punjaisri, K, Evanschitzky, Heiner, Punjaisri, Khanyapuss, Punjaisr, Khanyapuss, Wilson, Alan, Wilson, A   +6 more
core   +1 more source

Analysis of Factors Influencing Brand Loyalty to International Clothing Brands in Batam City Mediated by Brand Trust

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This research was conducted to determine the factors influencing Brand Loyalty to international clothing brands in Batam City, which is mediated by Brand Trust. By using purposive sampling, samples obtained as many as 355 respondents.
Jeffri Winardy, Dewi Khornida Marheni
doaj   +1 more source

Beyond the hype: Deciphering brand trust amid sustainability skepticism

Business Strategy and the Environment
Positioning a brand as environment‐friendly does not guarantee that customers will blindly accept it. While previous research has explored consumer responses to various green marketing claims, the search for the process under which consumers form ...
Farzana Riva, Solon Magrizos, Ioannis Rizomyliotis, Mohammad Rajib Uddin   +3 more
semanticscholar   +1 more source

Deep Sequencing of FLT3‐ITD Enables Response Evaluation and Post‐Treatment Monitoring in Childhood AML: An Exploratory Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background An internal tandem duplication in the gene encoding Fms‐like tyrosine kinase 3 (FLT3‐ITD) is associated with high relapse risk and poor prognosis in acute myeloid leukemia (AML) and plays a crucial role in treatment decisions. Measurable residual disease (MRD) analysis of FLT3‐ITD during and after treatment has shown prognostic ...
Sofie Johansson Alm, Bea Tornberg, Erik Delsing Malmberg, Henrik Hasle, Kristian Løvvik Juul‐Dam, Lars Palmqvist, Borhan R. Saeed, Giti Shah Barkhordar, Anastasia Soboli, Anna Staffas, Jonas Abrahamsson, Linda Fogelstrand   +11 more
wiley   +1 more source

Antecedents and Consequences of Brand Trust for Pharmaceutical Drug Products

Jurnal Akuntansi, Manajemen dan Ekonomi, 2019
The health industry potential in Indonesia is not optimal yet because of limited number of players in this industry (Kemenkes, 2017) even if health is an important factor.
Falina Gunata, Pramono Hari Adi, Ary Yunanto   +2 more
doaj   +1 more source

THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY

Translitera : Jurnal Kajian Komunikasi dan Studi Media, 2018
The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand.
openaire   +2 more sources

The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust

Administrative Sciences, 2022
The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi ...
Sulaiman Althuwaini
semanticscholar   +1 more source