Results 1 to 10 of about 11,901,751 (286)
ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trust ...
Putera I W.A.G., Ekawati N.W.
doaj
Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019 ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya +2 more
openaire +1 more source
Jurnal Riset Manajemen Sains Indonesia, 2012 The purposes of this research are: 1) To know the description of brand image and brand trust and the influence of them towards brand loyalty of Teh Botol Sosro. 2) To test empirically the influence of brand image towards brand loyalty of Teh Botol Sosro.
Mohammad Rizan +2 more
doaj
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence of Brand Ambassador, Brand Image, and Brand Trust on repurchase intention among consumers of Nabati Aespa edition in Surabaya. This study used a quantitative method with a descriptive and causal approach.
Innatus Solehah, Siti Ning Farida
doaj +1 more source
User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention
SHS Web of Conferences, 2017 User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.
Adetunji Raji Ridwan +2 more
doaj +1 more source
JPPI (Jurnal Penelitian Pendidikan Indonesia)The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City.
Tarisya Adzani Sunandika, Arry Widodo
doaj +1 more source
The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation [PDF]
Management Science Letters, 2019 In today's competitive business environment, organizations are always seeking for valuable practices to build a strong brand and enhance purchase intention.
Nguyen Ngoc Hien +3 more
doaj
IMAGE, BRAND AND THE SACRED (INDIA)
International Journal of Research -GRANTHAALAYAH, 2015 In the age of global digital revolution the ways of seeing things, the concept of visuality, frequency of images, their interplay and the multiplicity of their meaning have tended to become the culture of the day. Proliferation of screen culture, plethora of print images and the abundance of commercial visuals all around have caused an unprecedented ...
openaire +3 more sources
The Role of Brand Love in Mediating the Influence of Brand Image on Brand Advocacy
MabsyaIncreasingly fierce retail competition demands businesses to build long-term relationships with consumers. Brand advocacy is a strategic behavior because it generates credible promotions based on consumer experiences. However, previous research findings
Fahmi Afif Fakhrudin Rahmad +1 more
doaj +1 more source
ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE [PDF]
RAE: Revista de Administração de Empresas, 2016 The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in ...
Lúcia Aparecida da Silva Borges +2 more
doaj