Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]
, 2014 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
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PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY [PDF]
, 2023 This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire.
Nabila, Jihan
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Online Shopping Transformation: The Impact of Virtual Events on Brands
ProfetikTokopedia needs an effective communication strategy to establish a strong and positive brand image. One of their efforts towards this is to create a brand experience through the virtual event of the Tokopedia WIB TV Show.
Gianina Amanda Azahra +3 more
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SAGE Open, 2022 This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing brands along with mediation of brand image.
Fazal ur Rehman, Basheer M. Al-Ghazali
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Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]
, 2017 Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan +3 more
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Structural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation [PDF]
فرایند مدیریت و توسعه, 2019 Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment ...
Amirreza Konjkav-Monfared +2 more
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IdeguruThe study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium.
Evi Zulfiah +2 more
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E-Jurnal Manajemen, 2018 ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh country of origin terhadap brand image, pengaruh country of origin terhadap keputusan pembelian, pengaruh brand image terhadap keputusan pembelian dan peran brand image memediasi ...
Gede Leo Satria Wijaya, Eka Sulistyawati
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THE IMPACT of ESG on BRAND TRUST, BRAND LOYALTY, and BRAND IMAGE in THE CONTEXT OF SUSTAINABILITY
Akademik Yaklaşımlar DergisiThe Impact of ESG on Brand Trust, Brand Loyalty, and Brand Image in The Context of Sustainability Abstract This study aims to reveal the impact of ESG on the concepts of brand image, brand trust, and brand loyalty.
Muhammed Fatih Cevher, Erkan Gülter
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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP PURCHASE INTENTION PRODUK KOSMETIK WARDAH DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah di Universitas Muhammadiyah Malang) [PDF]
Usage lectronic word of mouth in consumer communications today helped its emergence purchase intention on certain products, especially in the field of cosmetics for women, brand image existing products also help increase consumer purchasing intentions ...
Kurniawan, Erwin Putra Ragil Wahyu
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