Results 31 to 40 of about 641,719 (311)

Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy

ARBITRASE: Journal of Economics and Accounting, 2023
This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling
Oktaviya Rahmawati, Kuwat Riyanto
openaire   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP BRAND LOYALTY

E-Jurnal Manajemen, 2019
Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity ...
Putu Arina Indah Puspita Dewi, Ni Made Purnami   +1 more
doaj   +1 more source

PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE

Equivalent : Journal of Economic, Accounting and Management, 2023
Abstract : This research journal aims to determine the effect of Brand Image, Brand Awareness, and Brand Loyalty variables on Brand Equity on iPhone smartphone users in Blado Village, Blado District, Batang Regency. This research is based on the decline in sales of iPhone smartphones in Indonesia between 2019 and 2021.
Muhammad Zaki Fatkhurrohman Khasan, Heri Prabowo, Ratih Hesty Utami Puspitasari   +2 more
openaire   +1 more source

THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH

Nidhomul Haq, 2020
Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important.
Fajri Dwiyama, Nurhasanah R
doaj   +1 more source

The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

The Spirit of Society Journal: International Journal of Society Development and Engagement
Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono, I Putu Artaya, Made Kamisutara, I Gede Arimbawa   +3 more
doaj   +1 more source

ANALISIS BRAND IMAGE DAN BRAND AWARNESS PUPUK BIO ORGANIK (Studi pada Petani Pengguna Pupuk Merek “POMI” di Kota Batu)

Sepa, 2017
This study examines  brand image and  brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze  brand image,   the attributes of bio-organic fertilizer product brand  "Pomi" and ...
Agustina Shinta, Abdul Wahib Muhaimin, Fikriah Fikriah, Palupi Palupi   +3 more
doaj   +1 more source

On the essence of the brand of territory [PDF]

Экономика региона, 2011
This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image,
Irina Svyatoslavovna Vazhenina
doaj   +1 more source

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]

, 2015
This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Aaker D., Alston M., Ashcroft M. A., Ashcroft M. A., Baines P., Bale T., Boddy C. R., Bosch J., Bosch J., Bryman A., Budge I., C. Pich, Charles G, Coop W. F., Daymon C., de Chernatony L., Einstein M., Flick U., G. Armannsdottir, Gillham B., Gordon W., Gorman G.E., Helm T., Jones D., Kavanagh D., Kvale S., Malhotra N. K., McEnally M., Mengxia Z., Needham C., Nilson T. H., Petromilli M., Ramsey E., Robinson J., Schutt R. K., Stewart D. W., Van Gelder S., Warren C. A. B., Worcester R., Zikmund W. G.   +39 more
core   +1 more source

Why and When Are Evidence‐Based Interventions Adopted in Paediatric Supportive Care? A Qualitative Exploration of the Determinants of Photobiomodulation Implementation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Oral mucositis is a common and debilitating side effect of childhood cancer and stem cell transplant treatments. It affects the quality of life of children and young people (CYP) and places a strain on services. Photobiomodulation is recommended for oral mucositis prevention in international guidance but is poorly implemented in UK ...
Claudia Heggie, Kara A. Gray‐Burrows, Peter F. Day, Bob Phillips, Carl A. Thompson   +4 more
wiley   +1 more source