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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]

International Journal of Hospitality Management, 2019
This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
Pantea Foroudi
exaly   +2 more sources

Preparation of the Essential Oil from Artemisia Argyi Grown in Qichun, China and its application in Antibacterial effection [PDF]

E3S Web of Conferences, 2020
To evaluate the antibacterial activity and chemical constituents of the essential oil from the artemisia argyi grown in Qichun (China). METHODS: Steam distillation method was used to extract volatile oil from Artemisia argyi.
Hu Hui, Li Qingan, Chen Shenxi, Liu Yuancai, Gong Huameng, Jin Bukun   +5 more
doaj   +1 more source

Optimization of the Preparation Process of Phosphorylated Soybean Polypeptide Chelated Calcium and Its Effect on the Activity of Osteoblasts

Shipin gongye ke-ji, 2023
This study aimed to explore the physiological activity of phosphorylated soybean polypeptide chelated calcium (PSPCC) and improve its calcium chelation capacity.
Ziwei LIAO, Yang CHEN, Xiuyun CHEN, Qianqian HUANG, Lin LONG, Daihua SUN, Hui HU   +6 more
doaj   +1 more source

Exosome based analysis for Space Associated Neuro-Ocular Syndrome and health risks in space exploration

npj Microgravity, 2022
Molecular profiling to characterize the effects of environmental exposures is important from the human health and performance as well as the occupational medicine perspective in space exploration.
Sudipto K. Chakrabortty, Yevgenia L. Khodor, Robert R. Kitchen, Dulaney L. Miller, Kailey M. Babcock, Kyle S. Manning, Steven P. Lang, Vasisht Tadigotla, Wei Yu, Eric Bershad, Johan Skog, Susana Zanello   +11 more
doaj   +1 more source

Optimization of Ultrasonic Combined with Enzymatic Extraction Process of Total Alkaloids from Artemisia argyi Leaves and Its Antibacterial Activity

Shipin gongye ke-ji, 2022
The yield of total alkaloids from Artemisia argyi leaves was used as the index, and the optimal range conditions of solid-liquid ratio, compound enzyme addition amount, enzymolysis time, enzymolysis pH, ultrasonic time, ultrasonic power, ethanol ...
Yang CHEN, Ziwei LIAO, Juanjuan TAO, Dan JIANG, Daihua SUN, Zhiyuan CHEN   +5 more
doaj   +1 more source

Авторские платформы — главный тренд в развитии социальных сетей

Мониторинг общественного мнения: экономические и социальные перемены, 2021
В рамках статьи рассматриваются данные регулярного исследования активной аудитории социальных сетей в России за октябрь 2020 г. В исследование включены данные по социальным сетям «ВКонтакте», Instagram, «Одноклассники», Facebook, YouTube, Twitter, TikTok,
Василий Анатольевич Черный, Валерия Вячеславовна Вебер   +1 more
doaj   +1 more source

Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) [PDF]

, 2023
Research Question Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet.
Ströbel, Tim, Brand, Lars, Stegmann, Pascal   +2 more
core   +1 more source

A urine-based Exosomal gene expression test stratifies risk of high-grade prostate Cancer in men with prior negative prostate biopsy undergoing repeat biopsy

BMC Urology, 2020
Background Initial prostate biopsy often fails to identify prostate cancer resulting in patient anxiety, especially when clinical features such as prostate specific antigen (PSA) remain elevated, leading to the need for repeat biopsies.
James McKiernan, Mikkel Noerholm, Vasisht Tadigotla, Sonia Kumar, Phillipp Torkler, Grannum Sant, Jason Alter, Michael J. Donovan, Johan Skog   +8 more
doaj   +1 more source

A SARS-CoV-2 antigen rapid diagnostic test for resource limited settings

Scientific Reports, 2021
Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) is the causative agent of COVID-19 disease. RT-qPCR has been the primary method of diagnosis; however, the required infrastructure is lacking in many developing countries and the virus has ...
Erica Frew, Douglas Roberts, Shelly Barry, Matthew Holden, Amanda Restell Mand, Emily Mitsock, Enqing Tan, Wei Yu, Johan Skog   +8 more
doaj   +1 more source

Negative brand beliefs and brand usage [PDF]

, 2008
This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Jenni Romaniuk, Maxwell Winchester, Romaniuk, Jenni, Winchester, Maxwell   +3 more
core   +1 more source