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A motivational account of the question-behavior effect [PDF]
, 2012 To explain the question-behavior effect, that is, the effect of answering an intention question on subsequent behavior, this article takes on a motivational perspective and proposes that answering an intention question automatically activates an ...
Geuens, Maggie +2 more
core +2 more sources
Branding and the risk management imperative [PDF]
, 2018 In an increasingly risky socioeconomic environment, management needs to proactively consider brand-related risks. To understand brands as tools for risk management, they need to understand four types of brand risk: brand reputation risk, brand dilution ...
Fournier, Susan, Srinivasan, Shuba
core +1 more source
Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
core +1 more source
Journal of business research, 2021 Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst consumers. While in their infancy, several brands are now utilising VAs such as the Amazon Echo to deliver brand-related information and services.
Graeme McLean +2 more
semanticscholar +1 more source
BioTechniques, 2020 Carbohydrate-deficient transferrin (CDT) is a reliable biomarker for chronic alcohol abuse. We developed a method for CDT analysis by capillary isoelectric focusing, followed by immunodetection directly in the capillary, in an automated fashion and on a ...
Jiaqi Wu +3 more
doaj +1 more source
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source
Green Analytical Chemistry, 2022 Herein we describe a platform method to study the charge heterogeneity of adeno-associated virus (AAV) capsid proteins. The method, based on imaged capillary isoelectric focusing (icIEF) with native fluorescence imaging detection, was validated, and can ...
Jiaqi Wu, Chris Heger
doaj +1 more source
Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +3 more
core +2 more sources
Beverages, 2019 The aim of this study is to identify the minor compounds in Jing liqueur, determine the concentration of metals, amino acids, and polysaccharides, and evaluate their Nrf2 activity and cytotoxicity.
You-Sheng Cai +8 more
doaj +1 more source
Study on the Characteristics of Matched Filtering for Coherent Optical Fiber Transmission System
Guangtongxin yanjiu, 2021 Aiming at the influence of matched filter (e.g.root raised cosine filter) on the coherent optical fiber communication system, the effect of roll-off factor (Rf) are studied under different value of optical bandwidth, residual dispersion and nonlinearity.
Ming-xiong DUAN +7 more
doaj +1 more source