Results 11 to 20 of about 494,391 (314)
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
core +1 more source
Frontiers in Nutrition, 2022 ObjectiveLactobacillus paragasseri SBT2055 (LG2055) has been reported to show immunostimulating effects. This study aimed to investigate the effects of LG2055 on the subjective symptoms of the physical condition in healthy adults.Materials and methodsIn ...
Eiji Kobatake +5 more
doaj +1 more source
Natural Nrf2 Activators from Juices, Wines, Coffee, and Cocoa
Beverages, 2020 Juices, wine, coffee, and cocoa are rich sources of natural polyphenolic compounds that have potent antioxidant activities proven by in vitro and in vivo studies. These polyphenolic compounds quench reactive oxygen and nitrogen species (RONS) or reactive
Mallique Qader +4 more
doaj +1 more source
, 2020 A brand can be defined as a set of tangible and intangible attributes designed to create awareness and identity, and to build the reputation of a product, service, person, place, or organization. The objective of branding strategy is to create brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in ...
Sammut-Bonnici, Tanya +2 more
openaire +1 more source
Brand–brand relational moments [PDF]
, 2020 Marketing has evolved from being mainly transactional based to relationship driven. As social media platforms facilitated a two-way communication channel between brands and consumers, they also made it possible for brands to have their own conversations.
Ramadan, Zahy B.
core +1 more source
BioTechniques, 2020 Carbohydrate-deficient transferrin (CDT) is a reliable biomarker for chronic alcohol abuse. We developed a method for CDT analysis by capillary isoelectric focusing, followed by immunodetection directly in the capillary, in an automated fashion and on a ...
Jiaqi Wu +3 more
doaj +1 more source
Beverages, 2019 The aim of this study is to identify the minor compounds in Jing liqueur, determine the concentration of metals, amino acids, and polysaccharides, and evaluate their Nrf2 activity and cytotoxicity.
You-Sheng Cai +8 more
doaj +1 more source
Green Analytical Chemistry, 2022 Herein we describe a platform method to study the charge heterogeneity of adeno-associated virus (AAV) capsid proteins. The method, based on imaged capillary isoelectric focusing (icIEF) with native fluorescence imaging detection, was validated, and can ...
Jiaqi Wu, Chris Heger
doaj +1 more source
Options theory and options thinking in valuing returns on brand investments and brand extensions [PDF]
, 2002 Traditional methods of marketing evaluation may underestimate the true benefits from brand marketing, unless opportunities for brand extension are included in the evaluation.
Ryals, Lynette, Dias, S
core +1 more source
Key Aroma Compounds and Their Interactions in Maopu Herbal Baijiu
Shipin gongye ke-jiAroma extract dilution analysis (AEDA) was employed to detect the aroma-active compounds of Maopu herbal Baijiu. The aroma-active compounds with FD≥2 were quantified through liquid-liquid extraction and headspace solid-phase microextraction coupled with ...
Xizhen SUN +6 more
doaj +1 more source