Results 11 to 20 of about 2,397,049 (354)
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
P. Foroudi
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Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory [PDF]
, 2013 Brand management requires greater emphasis on internal factors to increase brand performance. A model of antecedents and outcomes of brand management is developed in this study based on the Resource Based View (RBV) Theory.
Albert Gisip, Imelda, Harun, Amran
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Understanding brands, branding and brand equity [PDF]
Interactive Marketing, 2003 Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity.
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Frontiers in Nutrition, 2022 ObjectiveLactobacillus paragasseri SBT2055 (LG2055) has been reported to show immunostimulating effects. This study aimed to investigate the effects of LG2055 on the subjective symptoms of the physical condition in healthy adults.Materials and methodsIn ...
Eiji Kobatake +5 more
doaj +1 more source
Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
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PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS BRAND YANG DIMEDIASI EKUITAS BRAND DAN KEPERCAYAAN BRAND PADA PELANGGAN INDIHOME SURABAYA [PDF]
, 2023 Penelitian ini bertujuan untuk menganalisa pengaruh social media marketing activities terhadap loyalitas brand yang dimediasi ekuitas brand dan kepercayaan brand pada pelanggan Indihome Surabaya. Teknik pengambilan sampel menggunakan probability sampling
MAZIDAH, FIRLI LAILATUL
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Natural Nrf2 Activators from Juices, Wines, Coffee, and Cocoa
Beverages, 2020 Juices, wine, coffee, and cocoa are rich sources of natural polyphenolic compounds that have potent antioxidant activities proven by in vitro and in vivo studies. These polyphenolic compounds quench reactive oxygen and nitrogen species (RONS) or reactive
Mallique Qader +4 more
doaj +1 more source
Journal of Brand Management, 2023 As brand activism continues to move up the corporate agenda, a more comprehensive understanding of its effects is needed. This paper contributes to the evolving research by investigating moral emotions (i.e.
Stefanie Wannow +2 more
semanticscholar +1 more source
The Effect of Dietary Energy and Protein Levels on Production in Breeding Female Ostriches. [PDF]
, 2003 1. In a study spanning two breeding seasons, we assessed the effect of different dietary energy and protein levels on body mass, body condition, and egg production of female ostriches. 2.
Brand, T.S., Brand, Z., Brown, Chris
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
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