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Current Issues in Brand Research

Maketingu Janaru, 2019
Brand continues to be an important academic topic in marketing. In this article, four brand researchers present and discuss current issues in expanding brand research.
Yukihiko Kubota, Satoshi Akutsu, Takuro Yoda, Yoko Sugitani   +3 more
doaj   +1 more source

Study on microbial community of “green-covering” Tuqu and the effect of fortified autochthonous Monascus purpureus on the flavor components of light-aroma-type Baijiu

Frontiers in Microbiology, 2022
“Green-covering” Tuqu (TQ), as one of Xiaoqu, is a special fermentative starter (also known as Jiuqu in Chinese) that originated in southern China and is characterized by a layer of green mold covering (Aspergillus clavatus) the surface and (sometimes ...
Liping Zhu, Lanqi Li, Qiang Yang, Liang Chen, Lei Zhang, Gang Zhang, Bin Lin, Jie Tang, Zongjie Zhang, Shenxi Chen   +9 more
doaj   +1 more source

Rational Use of Herbal Products in Pediatric Patients Treated With Anticancer Drugs in the European Union

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction The use of herbal medical preparation (HMP) is rising among pediatric oncology patients, often to manage treatment‐related symptoms. Their effectiveness remains uncertain, and the risk of herb–drug interactions is underestimated.
Orianne Mahot, Mathieu Corvaisier, Laurence Spiesser‐Robelet, Mylène Duplan, Isabelle Pellier, Delphine Bourneau‐Martin, Séverine Derbré   +6 more
wiley   +1 more source

Bacterial community improves the volatile components coupled with abiotic factors during the spontaneous fermentation of Chinese strong-aroma Baijiu

Food Chemistry: X
Flavor components largely depend on microbial activity and environmental conditions during traditional fermented food production. However, the microbial and abiotic contributions to the flavor of Chinese strong-aroma Baijiu (SAB) remain poorly understood.
Bin Lin, Jie Tang, Qun Li, Liping Zhu, Wei Jiang, Hanbing Ke, Zhang Wen, Huaichen Liu, Shengzhi Yang, Qiang Yang, Shenxi Chen, Peijie Han   +11 more
doaj   +1 more source

At-Risk Brand Relationships and Threats to the Bottom Line

GfK Marketing Intelligence Review, 2018
Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver, Robbins David, Fournier Susan   +2 more
doaj   +1 more source

Guidelines for Pediatric Radiotherapy Simulation: A Report From the Children's Oncology Group Radiation Oncology Discipline

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric radiation therapy presents unique challenges compared to adult treatments, including those of immobilization, potential need for sedation, and the critical importance of accurate, reproducible positioning. Additionally, heightened attention to imaging doses is necessary to minimize long‐term toxicity in survivors.
Parham Alaei, Stephen Mihalcik, Sujith Baliga, Young Kwok, Dana Casey, Eric Ehler, Christiane Burton, John C. Breneman, Daphne A. Haas‐Kogan, Suzanne L. Wolden, Arnold C. Paulino, Nadia N. Laack, Natia Esiashvili, Sarah Milgrom, Christine Hill‐Kayser, Thomas J. Fitzgerald, John A. Kalapurakal, Chia‐Ho Hua   +17 more
wiley   +1 more source

Deciphering the microbial succession and color formation mechanism of “green-covering and red-heart” Guanyin Tuqu

Frontiers in Microbiology
“Green-covering and red-heart” Guanyin Tuqu (GRTQ), as a type of special fermentation starter, is characterized by the “green-covering” formed on the surface of Guanyin Tuqu (SQ) and the “red-heart” in the center of Guanyin Tuqu (CQ).
Liping Zhu, Liang Chen, Bin Lin, Yin Xu, Weiwei Dong, Yijun Lv, Jie Tang, Gang Zhang, Lei Zhang, Shengzhi Yang, Qiang Yang, Shenxi Chen   +11 more
doaj   +1 more source

Personalized Zebrafish Models for Fusion‐Positive Pediatric Sarcomas

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Clinical sequencing efforts have revolutionized our approaches to categorizing pediatric cancers in real time. This has dramatically improved our ability to profile pediatric tumors, identify actionable vulnerabilities, and influence clinical care.
Lisa H. Hall, Emma N. Harrison, Genevieve C. Kendall   +2 more
wiley   +1 more source

Isolation and Identification of Bitter Compounds in Ginseng (Panax ginseng C. A. Mey.) Based on Preparative High Performance Liquid Chromatography, UPLC-Q-TOF/MS and Electronic Tongue

Separations
As a traditional Chinese medicinal herb, ginseng (Panax ginseng C. A. Mey.) is commonly used to treat common diseases, for example, esophageal cancer and myasthenia gravis.
Yang Chen, Ziwei Liao, Zhe Wang, Wanyin Shi, Jian Xu   +4 more
doaj   +1 more source

Synovial sarcoma of the brachial plexus – a rare tumor in a rare area: a case report

Journal of Medical Case Reports, 2018
Background Synovial cell sarcomas are usually seen in a juxta-articular location. However, they occur rarely in the head and neck region. Case presentation We report a rare case of brachial plexus synovial sarcoma in a 24-year old South Asian man treated
Sreekanth Raveendran, Albert Abhinay Kota, Edwin Stephen, Samuel C. R. Pallapati, Binu Prathap Thomas   +4 more
doaj   +1 more source