Results 51 to 60 of about 2,397,049 (354)

Current Issues in Brand Research

Maketingu Janaru, 2019
Brand continues to be an important academic topic in marketing. In this article, four brand researchers present and discuss current issues in expanding brand research.
Yukihiko Kubota, Satoshi Akutsu, Takuro Yoda, Yoko Sugitani   +3 more
doaj   +1 more source

A tri-dimensional approach for auditing brand loyalty [PDF]

, 2009
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick, C Jackson, Charmine Härtel, FR Kardes, G Fullerton, I Ajzen, K Hammond, MB Holbrook, MD Uncles, NJ Allen, P Kotler, P Rauyruen, R East, R Russell-Bennett, Rebekah Russell-Bennett, RL Oliver, S Bandyopadhyay, S Rundle-Thiele, S Worthington, S Worthington, S Worthington, Steve Worthington, T DeWitt   +22 more
core   +2 more sources

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]

Marketing Intelligence & Planning, 2017
Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian, Japutra, Arnold, Nguyen, Bang, Chen, Cheng   +3 more
openaire   +2 more sources

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

, 2018
The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this ...
Yusuf Bilgin
semanticscholar   +1 more source

Preferences of Pediatric Patients and Their Caregivers for Chemotherapy‐Induced Nausea and Vomiting Control Endpoints: A Mixed Methods Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Although not always achieved, complete chemotherapy‐induced nausea and vomiting (CINV) control is the conventional goal of CINV prophylaxis. In this two‐center, mixed‐methods study, we sought to understand the preferences of adolescent patients and family caregivers for CINV control endpoints.
Haley Newman, Tadi Hondonga, Alison Berry, Caitlin Elgarten, Jason Freedman, Katelyn Oranges, Sara McDonough, Caroline Diorio, L. Lee Dupuis   +8 more
wiley   +1 more source

Deciphering the microbial succession and color formation mechanism of “green-covering and red-heart” Guanyin Tuqu

Frontiers in Microbiology
“Green-covering and red-heart” Guanyin Tuqu (GRTQ), as a type of special fermentation starter, is characterized by the “green-covering” formed on the surface of Guanyin Tuqu (SQ) and the “red-heart” in the center of Guanyin Tuqu (CQ).
Liping Zhu, Liang Chen, Bin Lin, Yin Xu, Weiwei Dong, Yijun Lv, Jie Tang, Gang Zhang, Lei Zhang, Shengzhi Yang, Qiang Yang, Shenxi Chen   +11 more
doaj   +1 more source

At-Risk Brand Relationships and Threats to the Bottom Line

GfK Marketing Intelligence Review, 2018
Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver, Robbins David, Fournier Susan   +2 more
doaj   +1 more source

BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE

GANEC SWARA, 2023
The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty.
ARYAN AGUS PRATAMA, IKA YULIANA, RESTU ALPIANSAH   +2 more
openaire   +1 more source

Embedding knowledge and value of a brand into sustainability for differentiation [PDF]

, 2013
This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Aaker, Abreu, Alba, Allison, Armstrong, Bahn, Banerjee, Basch, Benjamini, Berry, Bryman, Burgees, Case, Chabowski, Chiras, Churchill, Churchill, Clancy, Closs, Connelly, Crittenden, Cronin, Czinkota, Daub, Day, De Chernatony, Delgado-Ballester, Dick, Dincer, Ferreira, Fournier, Frank, Gerbing, Gill, Godichaud, Gong, Gupta, Gurtoo, Hammond, Hudson, Hult, Hurlburt, Jin, Kakabadse, Keller, Keller, Kirmani, Kohler, Kurowska, Lantos, Lazear, Levy, Lewitt, Linton, Lowitt, Luo, Maclnnis, Maio, Melewar, Menon, Mentzer, Michael Czinkota, Miles, Moffett, Nandan, Narayandas, Peattie, Pechmann, Pegg, Peldron, Persley, Porter, Russo, Rust, Schlosser, Shami, Sheth, Shocker, Silk, Snider, Spulber, Srivastava, Steenkamp, Steenkamp, Story, Suraksha Gupta, Szekley, T.C. Melewar, Tse, Tsoi, Varey, Vargo, Walker, Westley, Wilkie, Zeithaml, Zeithaml, Zott   +97 more
core   +2 more sources

Outcomes of Live Virus Vaccination in Patients With Vascular Anomalies Being Treated With Sirolimus

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Live vaccination in patients with vascular anomalies (VA) receiving sirolimus remains controversial due to immunosuppressive effects and theoretical risks. Procedure This single‐center retrospective study included patients with VA less than 4 years old at the start of sirolimus therapy who were incompletely vaccinated.
Svatava Merkle, Kiersten Ricci, Kelly Blache, Rebecca A. Marsh, Adrienne M. Hammill, Elissa Engel   +5 more
wiley   +1 more source