Results 71 to 80 of about 2,397,049 (354)
Journal of business research, 2020 Consumers increasingly use social media brand communities to gather information about brands and to inform their purchase decisions. Building on uses and gratifications theory and brand experience we hypothesize that consumer benefits deriving from ...
Lamberto Zollo +3 more
semanticscholar +1 more source
Prevalence and Trajectory of Household Material Hardship Among Children With Advanced Cancer
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background/Objectives Families of children with advanced cancer living in poverty experience inferior outcomes including poor parent mental health and worse child quality of life. Household material hardship (HMH: food, housing, transportation, and/or utility insecurity) is a modifiable poverty exposure—and potential intervention target—that ...
Sarah Wright +13 more
wiley +1 more source
Preventive Effect of Lactobacillus helveticus SBT2171 on Collagen-Induced Arthritis in Mice
Frontiers in Microbiology, 2017 We recently reported that the intraperitoneal inoculation of Lactobacillus helveticus SBT2171 inhibited the development of collagen-induced arthritis (CIA), a murine model of rheumatoid arthritis (RA). In the present study, we evaluated the effect of the
Maya Yamashita +8 more
doaj +1 more source
E-BRANDING vs. TRADITIONAL BRANDING [PDF]
Modern Management Review, 2015 Television, radio and press for many years reigned supreme in the marketing market, and made it possible to reach out effectively to a wide audience. However, we are now observing a decreasing effectiveness of traditional forms of brand communication (communication through TV, in the press, on the radio or by the use of outdoor advertising).
openaire +3 more sources
Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen Kesatuan, 2023 This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method.
Sandy Wibisono +2 more
openaire +1 more source
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
core +1 more source
Brand activism: Does courting controversy help or hurt a brand?
International Journal of Research in Marketing, 2020 How do consumers react when brands take a stand on controversial socio-political issues? The results from a series of studies, involving both unknown and well-known brands, show that attitudes towards the brand decreased substantially among consumers who
Sourjo Mukherjee, Niek Althuizen
semanticscholar +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Families of children with cancer experience significant financial strain, even with universal healthcare. Indirect costs, such as productivity losses and non‐medical expenses, are rarely included in economic evaluations, and little is known about how effectively financial aid programmes alleviate this burden. Childhood brain tumours
Megumi Lim +8 more
wiley +1 more source
A relational insight of brand personification in business-to-business markets [PDF]
, 2010 Customers find it difficult to differentiate between competing products based on their functional aspects. The shortening life cycle of products due to quick adoption of technological innovations by competitors makes it difficult for them to identify ...
Bourlakis, Michael +2 more
core +1 more source
Case Reports in Orthopedics, 2016 Traumatic musculotendinous junction avulsions are rare injuries except in avulsion amputations. They pose a significant challenge to the treating surgeon.
P. Kiran Sasi +3 more
doaj +1 more source