Results 81 to 90 of about 494,391 (314)

Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]

The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Darpy, Denis, Azar, Salim
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Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]

, 2014
This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K., Pich, C, Punjaisri, K, Punjaisri, Khanyapuss, Dean, D.b, Dean, D, Pich, Christopher, Dean, Dianne, Pich, C.a   +8 more
core   +1 more source

Analysis of volatile flavor compounds in soaked plum wine based on HS-SPME-GC-MS [PDF]

Zhongguo niangzao
In this study, three kinds of soaked plum wine (whole fruit wine, pulp wine and kernel wine) were prepared by using whole fruit, pulp and kernel of plum as raw materials. The contents of ethyl carbamate (EC) and volatile aroma components in the wine were
CAO Hong, LIU Taotao*, SUN Xizhen, LI Qiang, XIONG Yaqing, WANG Zhe, YANG Wen, HUANG Xiuhua, NI Shugan
doaj   +1 more source

Clinical, Histopathological, and Molecular Characterization of Pediatric MN1::ZNF341‐Associated Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT A lethal round‐cell malignancy with an MN1::ZNF341 fusion has recently been reported in three infants. Here, we describe four further tumors, three in newborns (including monozygotic twins), and one in an adolescent. Detailed clinical, radiological, and histopathological data differentiate these tumors from their main mimics, neuroblastoma and
Thomas R. W. Oliver, Dyanne Rampling, Barbara Walkowiak, Nathaniel D. Anderson, Manas Dave, Henry Lee‐Six, Sadie Baskind, Pooja Balasubramanian, Glenn Anderson, Conor Parks, Toochi Ogbonnah, Emilia R. Robertson, Simon Hannam, Rohan Verma, John C. Achermann, Liina Palm, Neil Sebire, Thomas Jacques, Tom Watson, Carryl Dryden, Karin Straathof, Mette Jorgensen, Olga Slater, Sam Behjati, Sarita Depani, J. Ciaran Hutchinson   +25 more
wiley   +1 more source

Brand Personality Creation through Advertising [PDF]

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core   +1 more source

Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty [PDF]

, 2009
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
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Effects of adding Chinese medicinal materials to the Green-covering Guanyin Tuqu on flavor components of light-flavor Baijiu [PDF]

Zhongguo niangzao
In order to investigate the effects of 10 Chinese medicinal materials (cinnamon, clove, Salviae miltiorrhizae, ginseng, Astragalus Membranaceus, Pericarpium Citri Reticulatae (Chenpi), Angelica sinensis (Danggui), Ligusticum Chuanxiong (Chuanxiong ...
JIANG Wei, LI Rui, JIANG Dan, TANG Jie, LIN Bin, LI Qun, ZHANG Jingjing, KE Hanbing, YANG Qiang, CHEN Shenxi
doaj   +1 more source

The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism

Jurnal Ilmiah Manajemen Kesatuan
This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism.
Anindita Imam Basri, Syahri Alkaf Hidayat, Bryan Ramadan, Kasnowo Kasnowo   +3 more
openaire   +1 more source

Solid Pseudopapillary Neoplasm of the Pancreas in Children and Adolescents: Expert Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Solid pseudopapillary neoplasm of the pancreas (SPN) is a rare low‐grade malignant exocrine pancreatic tumor, mostly discovered during the second decade of life in females, with a very good prognosis, provided microscopically complete surgical excision is achieved.
Sabine Irtan, Michael Abele, Calogero Virgone, Michaela Kuhlen, Ricardo Lopez‐Almarez, Tal Ben‐Ami, Ewa Bien, Maja Cesen, Malgorzata A. Krawczyk, Andrea Ferrari, Gianni Bisogno, Yves Reguerre, Dominik T. Schneider, Louise Galmiche, Jorg Fuchs, Sarah Braungart, Bilgehan Yalcin, Ines B. Brecht, Daniel Orbach   +18 more
wiley   +1 more source

Brand Valuation [PDF]

Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company’s value is not made
Tatjana Antic, Ladislav Antic, Mladen Pancic   +2 more
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