Results 11 to 20 of about 11,901,751 (286)
Translation and validation of the German version of the Nursing Brand Image Scale (NBIS-P-G) [PDF]
BMC NursingBackground The global nursing shortage significantly impacts healthcare systems, making nursing’s public image crucial for workforce sustainability. Public perceptions influence career choice, professional identity, and retention.
Clemens Koob +2 more
doaj +2 more sources
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +4 more sources
The influence of product design on establishing brand equity [PDF]
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
core +6 more sources
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Jurnal Manajemen & Agribisnis, 2023 Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on
R. Syaprudin +2 more
doaj +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma +2 more
doaj +1 more source
Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]
, 2014 The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
core +8 more sources
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022 This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini +3 more
doaj +1 more source
Brand image and brand dilution in the fashion industry [PDF]
Automatica, 2006 This paper develops dynamic optimal control model of a fashion designer's challenge of maintaining brand image in the face of short-term profit opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brand's reputation, and the key decision is sales volume.
Peter M. Kort +3 more
openaire +3 more sources
PERAN SELF CONGRUITY DAN BRAND IMAGE DALAM MEMEDIASI PENGARUH BRAND PERSONALITY TERHADAP BRAND LOVE
Jurnal Ekonomi, Bisnis, dan Akuntansi, 2023 Tujuan penelitian ini adalah untuk menganalisis peran mediasi self-congruity dan brand image pada pengaruh brand personality terhadap brand love. Populasi dalam penelitian ini adalah konsumen Praketa coffee shop Purwokerto.
Vivi Dwi Erianti +2 more
doaj +1 more source