Results 11 to 20 of about 87,953 (311)
Yacht modeling design method based on brand image
Zhongguo Jianchuan Yanjiu, 2020 Objectives Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.Methods Firstly, representative samples and brand image vocabularies of ...
CHENG Yongsheng +2 more
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
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THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH
Nidhomul Haq, 2020 Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important.
Fajri Dwiyama, Nurhasanah R
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Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
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On the essence of the brand of territory [PDF]
Экономика региона, 2011 This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image,
Irina Svyatoslavovna Vazhenina
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The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, +1 more
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The Semiology of Changing Brand Image [PDF]
Journal of Research in Marketing and Entrepreneurship, 2003 This article considers the attempted change to the image of an established brand by studying the semiotics within the brand’s historical advertising campaigns. The use of semiotics to study the interpretation of messages is discussed, and the link between interpretation of messages and advertising effectiveness in changing brand image is explored.
Combe, Ian +2 more
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The Spirit of Society Journal: International Journal of Society Development and EngagementUnderstanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono +3 more
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Manajemen Bisnis, 2020 This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
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