Results 1 to 10 of about 1,013,143 (145)

The Interplay of Servant Leader and Interpersonal Trust in Predicting Employee-Based Brand Equity: Moderating Role of Ethical Work Climate. [PDF]

Front Psychol, 2022
Zhang S, Guo S.
europepmc   +1 more source

Effect of brand inclusivity and brand personality on consumer-based brand equity in B2C market: moderating roles of gender and personal income

Future Business Journal
The paper investigates the effect of brand inclusivity and brand personality on consumer-based brand equity. A survey design using cross-sectional approach to data collection was employed.
Essa Mubrik Almutairi
doaj   +1 more source

How Organizations Create Employee Based Brand Equity: Mediating Effects of Employee Empowerment.

Front Psychol, 2022
Li Z.
europepmc   +1 more source

The impact on dietary outcomes of licensed and brand equity characters in marketing unhealthy foods to children: A systematic review and meta-analysis. [PDF]

Obes Rev, 2022
Packer J, Russell SJ, McLaren K, Siovolgyi G, Stansfield C, Viner RM, Croker H.   +6 more
europepmc   +1 more source

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. [PDF]

Heliyon, 2022
Malarvizhi CA, Al Mamun A, Jayashree S, Naznen F, Abir T.   +4 more
europepmc   +1 more source

Impact of brand equity and service quality on the reputation of universities and students' intention to choose them: The case of IIUM and UIN. [PDF]

F1000Res, 2022
Rizard SR, Waluyo B, Jaswir I.
europepmc   +1 more source

An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention. [PDF]

Front Psychol, 2021
Hsiao CH, Tang KY, Su YS.
europepmc   +1 more source

Understanding Consumer Acceptance of Genetically Modified Foods: A Theory of Planned Behavior-Brand Equity-Sociodemographic Interactions. [PDF]

Foods
Attieh L, Andrés Sánchez J, Gallo MP, Arias-Oliva M.   +3 more
europepmc   +1 more source

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]

J Acad Mark Sci, 2023
Luffarelli J, Delre SA, Landgraf P.
europepmc   +1 more source

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms. [PDF]

Financ Res Lett, 2021
Huang Y, Yang S, Zhu Q.
europepmc   +1 more source