Results 1 to 10 of about 1,349 (104)
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program
Jurnal Akuntansi, Manajemen dan Ekonomi, 2020 This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama +2 more
doaj +1 more source
, 2012 To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different scenarios.
Hildebrandt, Lutz, Tischer, Sven
+4 more sources
Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj +1 more source
Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia
Jurnal Perbankan Syariah, 2022 This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta.
Anindita Imam Basri, Ika Desti Yuliana
doaj +1 more source
Insights on NGO brand equity: a donor-based brand equity model
European Journal of Management and Business Economics, 2023 PurposeThe growth in the number of nongovernmental organizations (NGOs) worldwide has led to increased competition for donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase both their donations and their commitment.
Maria Jesus Rios Romero +2 more
openaire +3 more sources
BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
doaj +2 more sources
The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality [PDF]
Annals of Applied Sport Science, 2021 Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and ...
Akbar Mohammadi Argi +3 more
doaj
What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2005 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
doaj
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source