Brand equity analysis to increase health care utilization. [PDF]
J Public Health Res, 2020 Ernawaty E +4 more
europepmc +1 more source
Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model. [PDF]
Front Psychol, 2020 Husnain M +8 more
europepmc +1 more source
Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity. [PDF]
Front Psychol, 2020 Rubio N, Villaseñor N, Yagüe M.
europepmc +1 more source
Exploring the Differential Effects of Online Reviews on Film's Box-Office Success: Source Identity and Brand Equity From an Integrated Perspective. [PDF]
Front Psychol, 2020 Zhao K, Yang X, Tao X, Xu X, Zhao J.
europepmc +1 more source
Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity. [PDF]
Front Psychol, 2019 Meng Y, Bari MW.
europepmc +1 more source
The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments. [PDF]
PLoS One, 2019 Yao Q, Huang L, Li M.
europepmc +1 more source
The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth Development Outcomes. [PDF]
J Health Commun, 2018 Evans WD +5 more
europepmc +1 more source
Driving brand equity in health services organizations: the need for an expanded view of branding. [PDF]
BMC Health Serv Res, 2018 Elrod JK, Fortenberry JL.
europepmc +1 more source