Results 1 to 10 of about 5,078,384 (299)

Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity

Journal of Marketing Strategies, 2021
The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand ...
M. Dada
openaire   +3 more sources

Measuring brand association strength with EEG: A single-trial N400 ERP study. [PDF]

PLoS One, 2019
Companies need to ensure that customers perceive their brands as intended, with strong and unique associations, when facing a competitive market.
Camarrone F, Van Hulle MM.
europepmc   +2 more sources

PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY

Jurnal Performa, 2018
Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
doaj   +2 more sources

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust

Cogent Business & Management
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj   +2 more sources

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Organizacija
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
doaj   +4 more sources

The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity

Asian Social Science, 2013
According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity.It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer ...
Erfan Severi, Kwek Choon Ling
openaire   +3 more sources

Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions

Journal, 2022
Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies
Andi Supiyandi, Sri Hastjarjo, Y. Slamet
semanticscholar   +1 more source

The Effects of Brand Association and Brand Relevance on Brand Equity

Proceeding Book of 3rd International Conference on Scientific and Academic Research ICSAR 2023, 2023
This study tests the construct validity of aresearch model to explain the paths between both brand association (BA) andbrand equity (BE), and between brand relevance (BR) and brand equity (BE). Thisstudy examines the effects of brand association and brand relevance on brandequity.
Saydan, Reha, Çelik, Zübeyir
openaire   +2 more sources

Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-The-Counter Market

Open Journal of Business and Management, 2022
Distinctive packaging design and strong brand association are essential elements to increase brand quality and customer loyalty which can insulate a company against competitive actions in a retail environment.
J. Mensah, P. Oppong, Matilda Addae
semanticscholar   +1 more source

Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia

Journal of Islamic Marketing, 2022
Purpose This study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the Indonesian context and taking the Lexus brand as a case in point.
R. T. Ratnasari, Anniza Citra Prajasari, Salina Kassim   +2 more
semanticscholar   +1 more source