Results 41 to 50 of about 849,168 (307)

Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)

Iranian Journal of Information Processing & Management, 2018
One of the key components of brand equity is associations that consumers have about the brand and these associations will guide them to choose the brand. These associations usually considered as organized network involves models of gathering the networks
Hamid Kazemi, Bahareh Osanlou, Nasrin Abouei   +2 more
doaj  

Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity

Jurnal Riset dan Inovasi Manajemen
This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology ...
null Sernide Zebua, null Agus Sriyanto
openaire   +1 more source

Deciphering brand loyalty through brand association and emotional confidence

Business Review, 2020
This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exiting
Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir   +2 more
openaire   +2 more sources

Sirolimus for Extracranial Arteriovenous Malformations: A Scoping Review of the Evidence in Syndromic and Non‐Syndromic Cases

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Arteriovenous malformations (AVMs) are rare, high‐flow, vascular anomalies that can occur either sporadically or as part of a genetic syndrome. AVMs can progress with serious morbidity and even mortality if left unchecked. Sirolimus is an mTOR inhibitor that is effective in low‐flow vascular malformations; however, its role in AVMs is unclear.
Will Swansson, Ingrid Winship, Gary Hammerschlag, Laura Scardamaglia   +3 more
wiley   +1 more source

Analisis Ekuitas Merek pada Perusahaan Online

Mabsya, 2019
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj   +3 more sources

Brand-colour associations : a comparison of survey methods : a thesis presented in partial fulfilment of the requirements for the degree of Masterate of Business Studies at Massey University [PDF]

, 2004
Registration of colour as a trademark in Qualitex v Jacobsen 1995 paved the way for other companies to register colours they believe have a distinctive association with their brand.
Pfahlert, Amanda
core  

Evaluating the Utility of Paired Tumor and Germline Targeted DNA Sequencing for Pediatric Oncology Patients: A Single Institution Report

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objective To evaluate the diagnostic yield and utility of universal paired tumor–normal multigene panel sequencing in newly diagnosed pediatric solid and central nervous system (CNS) tumor patients and to compare the detection of germline pathogenic/likely pathogenic variants (PV/LPVs) against established clinical referral criteria for cancer ...
Natalie Waligorski, Rebecca Ronsley, Shannon M. Stasi, Jeffrey Stevens, Erin R. Rudzinski, Christina M. Lockwood, Sarah E. S. Leary, Bonnie L. Cole, Michelle A. Ting, Vera Paulson   +9 more
wiley   +1 more source

Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya

Jurnal Manajemen Teori dan Terapan, 2008
Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the
Angela Stephani, Indarini Indarini, Christina Rahardja Honantha   +2 more
doaj   +1 more source

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Pengaruh Brand Awareness dan Brand Association Terhadap Brand Equity dengan Brand Loyalty sebagai Variabel Intervening

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2020
Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand association terhadap brand equity melalui brand loyalty pada konsumen Le Minerale di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan Skala Likert 4. Penelitian ini mengambil sampel 100 responden  pada konsumen Le Minerale.
Sulis Riptiono, Syukron Nawawi
openaire   +2 more sources