Results 41 to 50 of about 5,078,384 (299)

Empirical relationship among dimensions of customer-based brand equity in e-tailing service: a study in Vietnam context

Journal of International Economics and Management, 2022
The study assesses the influence of brand awareness, perceived quality, and brand association on e-brand loyalty of consumers in online retailing service (e-tailing service) in Vietnam context.
Tran Minh Thu, Duong Thi Hoai Nhung
doaj  

Brands and their Association Networks

Creative and Knowledge Society, 2016
Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study
Zuzana Ihnatova, Ina Kováčová Bečková   +1 more
openaire   +1 more source

Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry [PDF]

International Journal of Management, Accounting and Economics, 2016
According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the ...
Mahin Ghaleno, Mehdi Zavareh, Elham Bahrami   +2 more
doaj  

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Smartphone Brand Loyalty and Consumer Heterogeneity

Management, 2020
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables.
Etty Susilowati, Mohammad Guntur Ardhita Putra   +1 more
doaj   +1 more source

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

European Journal of Operational Research, 2009
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand ...
Anna Torres, Tammo H. A. Bijmolt
openaire   +3 more sources

Health‐Related Social Needs in Children With Sickle Cell Disease Are Associated With Worse Health‐Related Quality of Life

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Children with sickle cell disease (SCD) face multiple acute and chronic medical complications that may impact their quality of life as reported by patients themselves. Health‐related social needs (HRSNs), such as food and housing insecurity, are common in people with SCD, but the association between HRSNs and patient‐reported ...
Sarah J. Marks, Molly Sonenklar, Cerelia Donald, Cecelia Valrie, Wally Smith, India Sisler   +5 more
wiley   +1 more source

ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KARTU SELULER PRABAYAR SIMPATI, IM3, DAN XL DI KALANGAN MAHASISWA S1 UNIVERSITAS DIPONEGORO

J@ti Undip: Jurnal Teknik Industri, 2015
Era globalisasi menjanjikan suatu peluang dan tantangan bisnis baru bagi perusahaan yang beroperasi di Indonesia. Salah satu industri yang sangat ketat persaingannya adalah industri telekomunikasi.
Arfan Bakhtiar, Dwi Jayanto
doaj   +1 more source

Brand coolness, a trigger for brand associations, brand beliefs, and brand advocacy

European Journal of Management and Business Economics
Purpose The concept of brand coolness has recently gained researchers’ attention. Researchers and practitioners are keen to understand its consequences. Hence, this study aims to identify whether brand coolness can impact brand association, brand beliefs and brand advocacy. Drawing on the stimulus organism response (
Fizzah Khalid Butt, Lakhi Muhammad
openaire   +1 more source

The Combined Effect of Obesity and Contraceptive Use on Pulmonary Embolism in Adolescent Females Residing in the United States

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Combined oral contraceptive (COC) use in obese adult women dramatically increases the relative risk of developing a pulmonary embolism (PE). The risk of a PE in obese adolescent females taking contraceptives is currently unknown. The purpose of this investigation was to determine the effect of body mass index (BMI) and contraceptive
John Puetz, Joanne Salas
wiley   +1 more source