Results 31 to 40 of about 5,078,384 (299)
Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
openaire +2 more sources
, 2020 Tujuan penelitian ini adalah Mengetahui pengaruh tidak langsung Brand Association dan Brand Awareness terhadap Brand Loyalty Melalui Brand Trust pada start up OVO.
Rio Era Deka, Nurhajati Nurhajati
semanticscholar +1 more source
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [PDF]
مدیریت بازرگانی, 2013 Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area ...
Fariborz Rahimnia +2 more
doaj +1 more source
EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN
Jurnal Manajemen & Agribisnis, 2015 The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required.
Erdiasa Nursaman +2 more
doaj +1 more source
Two Ways of Learning Brand Associations [PDF]
Journal of Consumer Research, 2001 Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J +1 more
openaire +1 more source
Sign Systems Studies, 2015 The American polyhistor Charles Sanders Peirce stated that association is the only active force in the mind; and since any meaning of a brand is created through countless associations among the brand users, branding seems to be a cognitive vis-à-vis semeiotic process. In literature on brands the concept of association is by no means new; however, if we
Torkild Thellefsen, Bent Sørensen
openaire +3 more sources
Physical Culture and Sport: Studies and ResearchThe primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) – brand awareness, brand association, perceived quality and brand loyalty – on the ...
Joanna Bańbuła
semanticscholar +1 more source
Jurnal Muara Ilmu Ekonomi dan Bisnis, 2019 Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhadap customer purchase decision.
Cindy Chandra, Keni Keni
semanticscholar +1 more source
Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
doaj +1 more source
How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
GATR Journal of Management and Marketing Review, 2019 Objective – The purpose of this study is to identify which factor has a stronger influence on customer satisfaction: perceived value or brand association.
Vonny Susanti +3 more
semanticscholar +1 more source