The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products [PDF]
OrganizacijaBrand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
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The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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The Effects of Brand Association and Brand Relevance on Brand Equity
Proceeding Book of 3rd International Conference on Scientific and Academic Research ICSAR 2023, 2023 This study tests the construct validity of aresearch model to explain the paths between both brand association (BA) andbrand equity (BE), and between brand relevance (BR) and brand equity (BE). Thisstudy examines the effects of brand association and brand relevance on brandequity.
Saydan, Reha, Çelik, Zübeyir
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Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
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Determinan Purchase Intention: Perspektif Pelanggan Minimarket
Journal of Management and Business Review, 2021 The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Hendika Rizkianti, Kurniawati Kurniawati
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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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Brand equity analysis to increase health care utilization
Journal of Public Health Research, 2020 Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product.
Ernawaty +4 more
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Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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