Results 11 to 20 of about 83,803 (311)
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG
Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to determine the effect of Brand Image to Purchasing Decisions at Kahang Jaya Bakery. The method of analysis used is Descriptive Analysis, Validity, Reliability, Factor Analysis, Simple Linear Analysis And Hypothesis Testing. The results
Grendy Pandie, Thom W. A. Isliko
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PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FORTE
Jurnal Performa, 2019 Perusahaan Panca Adi Perkasa bergerak di bidang industri fashion dan berdiri di tahun 2015. Perusahaan Panca Adi Perkasa meluncurkan brand yang bernama Forte. Untuk memperkuat brand, Forte telah melakukan berbagai macam upaya pemasaran.
Alvin Frederick Liauri
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Exploring branding associations in festival branding
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations made with the brand.
Dreyer, Adriana, Slabbert, Elmarie
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Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity
Journal of Marketing Strategies, 2021 The most important determinants of brand equity are brand image and brand loyalty. These critical elements affect the customer’s thought processes and build up their perception of the brand. The main objective of this research study is to investigate the critical association between brand association, brand image and loyalty and how they impact brand ...
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PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL
Jurnal IPTA, 2018 This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research.
Reza Palevi +2 more
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Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [PDF]
مدیریت بازرگانی, 2013 Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area ...
Fariborz Rahimnia +2 more
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Economica, 2014 Penelitian ini bertujuan untuk menganalisis pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang.
Yulna Dewita Hia
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Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
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EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN
Jurnal Manajemen & Agribisnis, 2015 The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required.
Erdiasa Nursaman +2 more
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Two Ways of Learning Brand Associations [PDF]
Journal of Consumer Research, 2001 Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J +1 more
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