Results 11 to 20 of about 5,078,384 (299)
JBMP (Jurnal Bisnis Manajemen dan Perbankan), 2022 The purpose of this research was to determine the effect of brand awareness, brandassociation, brand image, and word of mouth on purchase decisions. The populations in thisresearch are Banyumas citizen.
A. Ramadani, Erny Rachmawati
semanticscholar +1 more source
Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran) [PDF]
مدیریت بازرگانی, 2016 Despite increasing competition in the banking industry of Iran, creating more value for customers, in order to maintain and improve the competitive position of banks is necessary. Identify the valuation method and the formation of concepts related to the
Shahriar Azizi, Mohamad Reza Bolur Parsa
doaj +1 more source
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
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Mining and Visualizing Online Web Content Using BAM: Brand Association Map
International Conference on Web and Social Media, 2021 In this paper, we describe our Brand Association Map (BAM) tool which maps and visualizes the way consumers naturally think and talk about brands across billions of unaided conversations online.
Navot Akiva +3 more
semanticscholar +1 more source
Archives of Business Research, 2021 This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior.
Wawan Prasetia, Anas Hidayat
semanticscholar +1 more source
Determinan Purchase Intention: Perspektif Pelanggan Minimarket
Journal of Management and Business Review, 2021 The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Hendika Rizkianti, Kurniawati Kurniawati
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MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
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, 2021 This research aims to analyze the influence of brand awareness, brand association on repurchase intention mediated brand loyalty. The object of this study was indosat ooredoo consumers, and the specified number of sampel was 120 respondents using a ...
Zeki Pranata, Dudi Permana
semanticscholar +1 more source
Brand equity analysis to increase health care utilization
Journal of Public Health Research, 2020 Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product.
Ernawaty +4 more
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