Results 21 to 30 of about 5,078,384 (299)
Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen Kesatuan, 2023 This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method.
Sandy Wibisono +2 more
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Independent Journal of Management & Production, 2020 This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the ...
E. Susilowati, Agatha Novita Sari
semanticscholar +1 more source
Sustainability, 2020 Celebrity endorsement has been regarded as an effective strategy for enterprises to implement sustainable marketing strategies. However, frequent use of celebrity ads renders consumers skeptical of the ads’ and celebrity’s profit-making intent, which may
Ke Zhang, Kineta Hung
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Studying the association of online brand importance with museum visitors: An application of the semantic brand score [PDF]
arXiv.org, 2021 This paper explores the association between brand importance and growth in museum visitors. We analyzed 10 years of online forum discussions and applied the Semantic Brand Score (SBS) to assess the brand importance of five European Museums.
A. F. Colladon, F. Grippa, R. Innarella
semanticscholar +1 more source
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG
Journal of Management Small and Medium Enterprises (SME's), 2019 This study aims to determine the effect of Brand Image to Purchasing Decisions at Kahang Jaya Bakery. The method of analysis used is Descriptive Analysis, Validity, Reliability, Factor Analysis, Simple Linear Analysis And Hypothesis Testing. The results
Grendy Pandie, Thom W. A. Isliko
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PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FORTE
Jurnal Performa, 2019 Perusahaan Panca Adi Perkasa bergerak di bidang industri fashion dan berdiri di tahun 2015. Perusahaan Panca Adi Perkasa meluncurkan brand yang bernama Forte. Untuk memperkuat brand, Forte telah melakukan berbagai macam upaya pemasaran.
Alvin Frederick Liauri
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Exploring branding associations in festival branding
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations made with the brand.
Dreyer, Adriana, Slabbert, Elmarie
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PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL
Jurnal IPTA, 2018 This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research.
Reza Palevi +2 more
doaj +1 more source
Relationship between brand association and customer loyalty: The case of online retail industry
, 2020 Article history: Received: November 4, 2019 Received in revised format: November 29 2019 Accepted: December 12, 2019 Available online: December 12, 2019 The purpose of this paper is to examine the relationship between two main dimensions, Brand ...
Le Thai Phong +3 more
semanticscholar +1 more source
Economica, 2014 Penelitian ini bertujuan untuk menganalisis pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang.
Yulna Dewita Hia
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