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Jurnal Performa, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
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EKUITAS MEREK JASA GERAI BUAH-BUAHAN BERDASARKAN PERSEPSI KONSUMEN
Jurnal Manajemen & Agribisnis, 2015 The need of fruits and the number of fruit outlets in Jakarta has been increasing, therefore the study on brand equity of fruit outlet services according to consumer’s perception is now required.
Erdiasa Nursaman +2 more
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Impact of Brand Loyalty on Brand Extension [PDF]
, 2012 The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra +3 more
core +1 more source
Two Ways of Learning Brand Associations [PDF]
Journal of Consumer Research, 2001 Four studies show that consumers have not one but two distinct learning processes that allow them to use brand names and other product features to predict consumption benefits. The first learning process is a relatively unfocused process in which all stimulus elements get cross-referenced for later retrieval.
van Osselaer, Stijn M J +1 more
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Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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Sign Systems Studies, 2015 The American polyhistor Charles Sanders Peirce stated that association is the only active force in the mind; and since any meaning of a brand is created through countless associations among the brand users, branding seems to be a cognitive vis-à-vis semeiotic process. In literature on brands the concept of association is by no means new; however, if we
Torkild Thellefsen, Bent Sørensen
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Brands and their Association Networks
Creative and Knowledge Society, 2016 Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study
Zuzana Ihnatova +1 more
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Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry [PDF]
International Journal of Management, Accounting and Economics, 2016 According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the ...
Mahin Ghaleno +2 more
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Journal of International Economics and Management, 2022 The study assesses the influence of brand awareness, perceived quality, and brand association on e-brand loyalty of consumers in online retailing service (e-tailing service) in Vietnam context.
Tran Minh Thu, Duong Thi Hoai Nhung
doaj
Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source