Results 51 to 60 of about 8,950,536 (300)

Does Brand Concept Mapping Determine Destination Brand Associations and Image?

open access: yesTourism Analysis, 2022
Brand concept maps (BCM) is a mind-mapping method researchers use to explore brand association and brand image, but applications of BCM are rare in tourism research. The aim of the study is to assess usefulness of BCM for developing destination brand association networks and destination brand image in a domestic (Bolu in Turkey) and an international ...
Cifci, S   +3 more
openaire   +2 more sources

Referral Patterns and Diagnostic Timeliness in Pediatric Cancer: A Hospital‐Based Study in Indonesia

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Timely diagnosis and treatment are critical for improving survival among children with cancer. In low‐ and middle‐income countries (LMICs), delays are common and may be influenced by fragmented referral pathways and diagnostic limitations.
Nur Melani Sari   +5 more
wiley   +1 more source

The effect of brand image, perceived quality and brand experience on customer loyalty: an empirical investigation in the telecommunication industry in Vietnam

open access: yesJournal of International Economics and Management, 2022
This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target ...
Nguyen Thi Thanh Huyen
doaj  

Iklan, Asosiasi Merek, dan Keputusan Pembelian

open access: yesJournal the Winners, 2009
The impact of advertising on brand association has raised many questions among scholars. Some agree that advertising can leverage and help building brand association in consumer’s perspective. Others are against this opinion. However, this research is
Dian Tauriana, Devy Safriliana
doaj   +1 more source

ANTECEDENTS OF BRAND EQUITY

open access: yesManajemen Bisnis, 2020
This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj   +1 more source

Language, Culture, and Cancer: Qualitative Insights Into Communication Disparities Among Spanish‐Speaking Caregivers of Children With Cancer

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Latino children are projected to make up nearly one‐third of United States (US) children by 2060, and many of their caregivers speak Spanish. Prior survey research has documented communication difficulties for Spanish‐speaking caregivers of children with cancer, but contemporary qualitative data are limited.
Jenny Ruiz   +6 more
wiley   +1 more source

Chemotherapy for Spinal Cord Intramedullary Pediatric Low‐Grade Glioma—A Systematic Literature Review

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric intramedullary low‐grade gliomas (PIMLGGs) are rare neoplasms that present unique clinical and management challenges. Although surgery remains the primary tool for tissue diagnosis and decompression, complete gross‐total resection is frequently unfeasible due to the infiltrative nature of these lesions.
Olga M. Sergeenko   +5 more
wiley   +1 more source

Exercise Capacity, Physical Activity, Fatigue, and Neurocognitive Function in Adult Survivors of Childhood Acute Lymphoblastic Leukemia

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess   +5 more
wiley   +1 more source

PREDIKSI BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TOKOPEDIA TERHADAP BRAND EQUITY PADA KALANGAN KONSUMEN MUDA DI JAKARTA

open access: yes, 2021
Tujuan dari penelitian ini adalah untuk memprediksi brand association, brand loyalty, brand awareness, dan brand image Tokopedia terhadap brand equity pada kalangan konsumen muda di Jakarta.
PRANATA, KARTIKA ELDORIE
core  

The effect of the league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand relationships [PDF]

open access: yes, 2017
Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams.
Funk, D.   +5 more
core   +1 more source

Home - About - Disclaimer - Privacy