Results 31 to 40 of about 1,013,143 (145)
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
Baltic Journal of Sport and Health Sciences, 2018 Background. Brand equity has a positive impact on consumers’ selection of products and services, their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
doaj +1 more source
Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program
Jurnal Akuntansi, Manajemen dan Ekonomi, 2020 This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama +2 more
doaj +1 more source
Societal communication and brand equity [PDF]
Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms.
Florence Benoît-Moreau +1 more
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A mixed method study of airline brand equity [PDF]
, 2012 This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity.
Nakaprasit, Ayudh
core +3 more sources
Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj +1 more source
Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia
Jurnal Perbankan Syariah, 2022 This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta.
Anindita Imam Basri, Ika Desti Yuliana
doaj +1 more source
BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
doaj +2 more sources
The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality [PDF]
Annals of Applied Sport Science, 2021 Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and ...
Akbar Mohammadi Argi +3 more
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Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
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