Results 21 to 30 of about 1,349 (104)
CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
doaj +1 more source
Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [PDF]
تحقیقات بازار یابی نوین, 2014 This paper aims to examine the relationships among Promotional-mix elements and Customer-based Brand Equity. Then, a model is developed to examine the relationships Promotional-mix elements and Customer-based brand equity in Food Industries of Tehran ...
Mehran Rezvani, Siran Mehrnia
doaj +1 more source
Frontiers in Psychology, 2022 The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
doaj +1 more source
ANALISIS PERSEPSI KONSUMEN TERHADAP EKUITAS MEREK PRODUK ES KRIM
Jurnal Ilmu Keluarga dan Konsumen, 2010 The brand equity is created not only by some dimensions of brand equity such as brand awareness, brand association, perceived quality, and brand loyalty but also created by marketing activities called antecedents of brand equity.
Fitrahdini Fitrahdini +2 more
doaj +1 more source
Understanding brands, branding and brand equity [PDF]
Interactive Marketing, 2003 Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity.
openaire +1 more source
Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity [PDF]
مدیریت بهره وری, 2012 This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of
Hossein Emari, Ahmad Zende dell
doaj
Influencing factors of employee brand equity from the perspective of FinTech
Frontiers in Psychology, 2022 Recent years have seen a heated discussion on what influences employees’ recognition of enterprise brand equity among the psychological community. Some empirical evidence suggests that the brand equity of consumers and brand equity of sales are two ...
Lichao Lin, Ziling Huang, Xiaofei Jia
doaj +1 more source
Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
Jurnal Performa, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
doaj +1 more source
Baltic Journal of Sport and Health Sciences, 2018 Background. Brand equity has a positive impact on consumers’ selection of products and services, their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
doaj +1 more source