Build Your Leadership Brand ― A Case Study on India’s Megastar Chiranjeevi [PDF]
, 2018 The purpose of this case study is to unveil tools and techniques to build a leadership brand by focusing on a living example. This study focuses on India’s film industry superstar, Konidela Siva Sankara Vara Prasad, better known by stage name ...
Rao, M. S.
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Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions? [PDF]
, 2015 With brands assuming an important and all-encompassing position in the marketplace today and with the excessive proliferation of me-too products, marketers have recognised the need to create a distinct personality for a brand so that it stands ...
Agrawal, Bhawna +2 more
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Journal of Business and Social Review in Emerging Economies, 2020 This study develops an empirical examination of brand personalities in cellular phone sector of Pakistan as a predictor of customer satisfaction. The purpose of this research is to develop a framework that how brand personality of cell phone can increase
Zara Hayat +3 more
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Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Azar, Salim, Darpy, Denis
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Relationship Between Brand Experience, Brand Personality, Consumer Satisfaction, and Consumer Loyalty of DSSMF Brand [PDF]
, 2014 PT XYZ is one of the market leaders of Indonesia's tobacco market with domination in almost all segments of cigarette. However, PT XYZ is still considered unsuccessful in capturing the market of Full Flavor Machine Made Cigarette (known as SKM FF). This
Candinegara, I. (Ivan) +1 more
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An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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Brand Relationships: A Personality-Based Approach [PDF]
, 2010 The authors investigated the relationship between brand personality and brand relationships. The conceptual model was based on the hypothesis that brand personality may nurture specific consumer-brand relationships and that these relationships may ...
Carlos Brito, Helena Nobre
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The Birth of Brand: 4000 Years of Branding History [PDF]
This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece.
Moore, Karl, Reid, Susan
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Design, personality traits and consumer responses to brand logos [PDF]
, 2018 Despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015).
Costa, Patrício +3 more
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PENGARUH BRAND PERSONALITY DAN SELF-CONGRUITY TERHADAP LOYALITAS PELANGGAN DENGAN GENDER SEBAGAI VARIABEL MODERASI(STUDI PADA KONSUMEN EIGER DI KALANGAN MAHASISWA ATAU PELAJAR KOTA BANDA ACEH) [PDF]
, 2016 Penelitian ini bertujuan untuk mengetahui pengaruh brand persoanlity dan self congruity terhadap loyalitas pelanggan dengan gender sebagai variabel moderasi.
Ridha Aditya Razaq
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