Results 21 to 30 of about 1,040,105 (296)
Validating brand identification and personality scale within the South African retail-banking context [PDF]
Banks and Bank Systems, 2021 While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa.
Marko van Deventer
doaj +1 more source
도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구
Asia Marketing Journal, 2008 The purpose of this study is to investigate the antecedents of city brand personality and those effects on city brand personality and attitude toward city.
Chang Jo Yoo +2 more
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Investigation The Effect of Brand Personality on Customers’ Personality on IRAN KHODRO Company [PDF]
پژوهشهای مدیریت عمومی, 2013 The Importance of brand and its impact on sales of products and services is growing increasingly. The various studies have shown that these days consumers choose brands which have high similarity with their personality.
doaj +1 more source
Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
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Brand personality and language: an analysis of Tiffany and Pandora product descriptions [PDF]
, 2023 openThe research investigates the use of the English language in brands communication strategy. The first chapter aims to give an overall basic knowledge regarding brand communication and its main features: brand personality and brand engagement.
PASCHINA, LETIZIA
core
, 2019 Esta dissertação tem como objetivo principal investigar o tema Personal Branding – processo de construção e gerenciamento da marca pessoal, que é baseado na essência do indivíduo - seus valores, crenças e propósito de vida, visando tornar sua marca pessoal forte, autêntica, confiável e altamente diferenciada.
Christopher Spall, Holger J. Schmidt
+6 more sources
Solid Pseudopapillary Neoplasm of the Pancreas in Children and Adolescents: Expert Recommendations
Pediatric Blood &Cancer, EarlyView.ABSTRACT Solid pseudopapillary neoplasm of the pancreas (SPN) is a rare low‐grade malignant exocrine pancreatic tumor, mostly discovered during the second decade of life in females, with a very good prognosis, provided microscopically complete surgical excision is achieved.
Sabine Irtan +18 more
wiley +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld +5 more
wiley +1 more source
Moderating role of product involvement in the relationship between brand personality and brand loyalty [PDF]
, 2014 Drawing from observations by consumer behavior theorists and product involvement studies, the present study seeks to investigate the moderating role of product involvement on the relationship between brand personality and brand loyalty.
Samsinar Md. Sidin +2 more
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Latino children are projected to make up nearly one‐third of United States (US) children by 2060, and many of their caregivers speak Spanish. Prior survey research has documented communication difficulties for Spanish‐speaking caregivers of children with cancer, but contemporary qualitative data are limited.
Jenny Ruiz +6 more
wiley +1 more source