Results 21 to 30 of about 14,960 (305)

Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment

Социальная психология и общество, 2015
The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
doaj   +1 more source

Reinforcement of Customers’ Extra-Role Behavior byBrand Personality andOnlineBrand Experience in DigitalBusiness Environment [PDF]

مطالعات مدیریت کسب و کار هوشمند, 2020
The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands.
Morteza Maleki MinBashRazgah, Davood Feiz, Hadi Moradi   +2 more
doaj   +1 more source

Brand personality and language: an analysis of Tiffany and Pandora product descriptions [PDF]

, 2023
openThe research investigates the use of the English language in brands communication strategy. The first chapter aims to give an overall basic knowledge regarding brand communication and its main features: brand personality and brand engagement.
PASCHINA, LETIZIA
core  

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية
Purpose – The main purpose of the article is to use controversial marketing strategy to build the brand personality through the mediation effect of brand reputation taking into consideration that the ethical practices is a must in the Egyptian market ...
Sherif Taher Mohammed Farid, Sara Abd-El Fatah Hammad   +1 more
doaj   +1 more source

Carcinomas and Carcinoid Tumors of the Lungs and Bronchi in Children and Adolescents: The EXPeRT Recommendations

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele, Calogero Virgone, Michaela Kuhlen, Sabine Irtan, Yves Reguerre, Malgorzata Krawczyk, Ewa Bien, Tal Ben‐Ami, Maja Cesen, Ricardo Lopez‐Almaraz, Andrea Ferrari, Gianni Bisogno, Dominik T. Schneider, Abbas Agaimy, Constantin Lapa, Hubert Ducou le Pointe, Rainer Claus, Catherine Daniel, Ines B. Brecht, Daniel Orbach   +19 more
wiley   +1 more source

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [PDF]

‫مدیریت بازرگانی
Objective Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. These roles manifest themselves in functional, symbolic, and emotional domains,
Mohammad Rahim Esfidani, Mohsen Nazari, Shahriar Gharibzadeh, Nakisa Rezaie   +3 more
doaj   +1 more source

Health‐Related Quality of Life and Symptom Severity Among Patients With PIK3CA‐Related Overgrowth Spectrum: A Mixed‐Methods Study to Understand Real‐World Experience With Alpelisib Treatment

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu, Kaitlin LaGasse, Cory D. Saucier, Kimberly Raymond, Miranda Lauher‐Charest, Lauren Crowder, Beilei Cai, Mary Lisha Paul, Denise Adams   +8 more
wiley   +1 more source

Personal Branding

, 2023
Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation.
openaire   +1 more source

Hospitalization Through Families’ Eyes: Comparing Inpatient Care Quality for Children With Sickle Cell Disease and Cystic Fibrosis in Canada

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker, Kyle Kemp, Perri Tutelman, Sharon H. J. Hou, Paul Fairie, Maria Santana, Gregory M. T. Guilcher, Taryn Fay‐McClymont, Glenda Bendiak, Wendy Pelletier, Nicola Wright, Fiona Schulte   +11 more
wiley   +1 more source

Brand extension: using parent brand personality as leverage [PDF]

, 2012
Purpose – The purpose of this paper is to investigate the predicting roles of extension naming strategies and categorical fit on the transfer of brand personality from a parent brand to its extension brand.
Angelina Nhat Hanh Le, Cheng, Julian Ming Sung, Lee, Yueh Hua; 李月華; 陳梅霞; Jain, Megha
core   +1 more source