Results 41 to 50 of about 301,101 (303)

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim, Machado, Joana César, Vacas de Carvalho, Leonor   +2 more
core   +1 more source

Health‐Related Quality of Life and Symptom Severity Among Patients With PIK3CA‐Related Overgrowth Spectrum: A Mixed‐Methods Study to Understand Real‐World Experience With Alpelisib Treatment

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu, Kaitlin LaGasse, Cory D. Saucier, Kimberly Raymond, Miranda Lauher‐Charest, Lauren Crowder, Beilei Cai, Mary Lisha Paul, Denise Adams   +8 more
wiley   +1 more source

Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]

The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core   +3 more sources

The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers

Ijtimā'iyya
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks.
Chandra Warsito, Sofia Yustiani Suryandari, Pujiati Pujiati, Nida Umi Farhah, Norailis Ab. Wahab   +4 more
doaj   +1 more source

The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty

Management, 2022
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty.
Ivana Marković, Biljana Rabasović, Nikola Stojanović   +2 more
doaj   +1 more source

‘They Need to Hear You Say It’: Healthcare Professionals’ Perspectives on Barriers and Enablers to End‐of‐Life Discussions With Adolescents and Young Adults With Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT End‐of‐life conversations with adolescents and young adults (AYAs) with cancer rarely occur without the guidance of healthcare professionals. As a part of the ‘Difficult Discussions’ study, focused on palliative care and advance care planning discussions with AYAs with cancer, we investigated the factors that healthcare professionals identify ...
Justine Lee, Holly Evans, Claire E. Wakefield, Antoinette Anazodo, Richard J. Cohn, Brittany C. McGill, Elizabeth A. Lobb, Lori Wiener, Madeleine L. Juhrmann, Ursula M. Sansom‐Daly   +9 more
wiley   +1 more source

The university brand as a factor in attracting applicants

Образование и наука, 2023
Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of school­children in higher education.
I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov   +2 more
doaj   +1 more source

The Role of Invasive Procedures in the Treatment of Complicated Gastrointestinal Graft‐Versus‐Host Disease in Pediatric Patients

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Gastrointestinal graft‐versus‐host disease (GI GVHD) following hematopoietic stem cell transplant is typically managed with medical therapy, but surgery and angioembolization may be warranted in selected cases with life‐threatening complications.
Gaia Brunetti, Giorgio Persano, Chiara Grimaldi, Pier Luigi Di Paolo, Carmen Malaspina, Francesco Quagliarella, Valerio Balassone, Anna Chiara Iolanda Contini, Gian Luigi Natali, Rita Alaggio, Ivan Pietro Aloi, Tamara Caldaro, Alessandro Crocoli   +12 more
wiley   +1 more source

Brand Personality Creation Through Advertising (Study Kfc on Television Commercial Break) [PDF]

, 2016
The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement ...
Mumu, R. L. (Richard), Pangemanan, S. S. (Sifrid)   +1 more
core   +1 more source

THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING

Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen, 2023
This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method.
Anang Firmansyah
doaj   +1 more source