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Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding [PDF]
Frontiers in Psychology, 2020 Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human ...
Stefan Scheidt +3 more
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Personal Branding: Interdisciplinary Systematic Review and Research Agenda [PDF]
Frontiers in Psychology, 2018 Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and
Sergey Gorbatov +2 more
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Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success [PDF]
Frontiers in Psychology, 2019 There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes.
Sergey Gorbatov +2 more
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Expressive communication skills: impact on content engagement and personal branding in Jordan [PDF]
Frontiers in SociologyThis study examines how expressive communication skills influence content engagement and personal branding among university students in Jordan. A quantitative, cross-sectional survey was administered online to 400 Jordanian university students.
Islam Habis Mohammad Hatamleh
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PERSONAL BRANDING: SHAPING AND MAINTAINING A SUCCESSFUL PERSONAL BRAND
Armenian Folia AnglistikaThe present article studies personal branding as a strategic process in which individuals actively shape and promote their unique identities. By creating a personal brand, individuals aim to stand out, shape a likable and trustworthy public image and ...
Siranoush Ghaltakhchyan
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Administrative SciencesPersonal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research combining interviews with 10 professionals and surveys of 396
Arpad Papp-Vary, Peter Szántó
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Identification of Factors Affecting Personal Branding in Cyberspace in the Field of Speech [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 Previous research has shown that the path to personal branding is not always smooth, and there are many failed examples that demonstrate that they did not do their personal branding correctly and did not consider all aspects of the work.
Leila Jarahi +3 more
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Defining personal brand, personal branding and personal brand equity
Prosperitas, 2023 This study examines the concept of personal brand equity (PBE) and the relationship between the constructs of personal brand (pb) and Personal Branding (PB). This article provides insight into the concept of PBE. The definition of the three main constructs and the corresponding key variables are reviewed based on the existing literature.
Péter Szántó, László Radácsi
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AJENG'S PERSONAL BRANDING WAS WAITED AS INDIKA FM RADIO ANNIVERSARY THROUGH TIKTOK SOCIAL MEDIA
Journal of Social Political Sciences, 2022 This study aims to determine the application of Ajeng Dinanti's personal branding as an Indika FM radio announcer through Tiktok social media. The theory used in this study is Peter Montoya's theory, namely 8 laws of personal branding or 8 concepts for ...
Syarifah Nadila +1 more
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Brand personality: theory and dimensionality [PDF]
Journal of Product & Brand Management, 2018 PurposeThis paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions.Design/methodology/approachA review of published measures of brand personality, a re-analysis of two existing data bases and the analysis of ...
Davies, Gary +4 more
openaire +2 more sources