Results 41 to 50 of about 203,170 (255)

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Proposing a new framework for personal brand positioning

European Research on Management and Business Economics, 2020
Personal branding is one of the newest topics in branding. It means that each person can have a stable personal brand by considering his/her given goals and using proper strategies.
Maysam Shafiee, Shabnam Gheidi, Maryam Sarikhani Khorrami, Hooshang asadollah   +3 more
doaj   +1 more source

Pemanfaatan Media Sosial Sebagai Sarana Promosi Musik dan Personal Branding Penyanyi Vionita Sihombing

Grenek: Jurnal Seni Musik, 2022
Perkembangan media sosial memberikan beberapa manfaat dalam industri musik. Adapun media sosial dapat dimanfaatkan untuk mempromosikan karya musik dan membangun personal branding.
Zul Hazmi Harahap
doaj   +1 more source

Effects of Environmental and Health Information on Willingness to Pay for Local and Organic Foods in Taiwan

Agribusiness, EarlyView.
ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang, Edward C. Jaenicke, Martina Vecchi, Sheng‐Jang Sheu   +3 more
wiley   +1 more source

Fenomena Penggunaan Blackberry Messenger sebagai Media Personal Branding [PDF]

, 2014
Perkembangan teknologi informasi sekarang ini telah memasuki babak baru yakni dunia digital. Blackberry messenger merupakan bagian dari perkembangan teknologi saat inimemudahkan penggunanya untuk memperluas pertemanan.
Naryoso, A. (Agus), Nugroho, I. D. (Imam), Rakhmad, W. N. (Wiwid), Widagdo, M. B. (M)   +3 more
core  

Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]

, 2014
The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R., Atkin D., Bartle J., Blake R., Blumenthal D., Brown M. B., Butler D., Butler D., Butler D., Cameron D., Cameron D., Cameron D., Cameron D., Christopher Pich, Christopher R., Dalton R. J., Davies A. J., De Chernatony L., Denver D., Dianne Dean, Downs A., Gould P., Gummerson E., Heath A., Hitchens P., Kirchheimer O., Kotler P., Lakoff G., Lees-Marshment J., Lindstrom M., MacKuen M. B., Palazzo G., Radice G., Radice G., Radice G., Roberts K., Robin Croft, Rose R., Schweiger G., Seyd P., Shaw E., Simòes C., Thompson C. J., Toye R., Varey R., Whiteley P., Whiteley P., Wring D.   +47 more
core   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya

Journal of Community Service and Empowerment, 2022
Self-confidence  Not everyone has good self-confidence. Therefore, it needs to be encouraged in several ways: through public speaking combined with personal branding.
J. Juwito, Zainal Abidin Achmad, Ira Kaestiningtyas, Prahasti Ken Dewani, Dwi Wahyuningtyas, Ramadhani Mahendra Kusuma, Kusuma Wardhani Mas’udah, Tria Puspa Sari, Roziana Febrianita   +8 more
doaj  

Personal Branding Jokowi Dalam Media (Analisis Isi Kuantitatif Personal Branding Jokowi Dalam Harian Umum Solopos Periode Terbit Maret - Juli 2012) [PDF]

, 2013
Jokowi adalah mantan Walikota Surakarta yang akhir-akhir ini mendapat sorotanlebih dari masyarakat maupun media. Banyak tindakan-tindakan Jokowi yang dinilai sangat agresif dan jarang di lakukan oleh pemimpin daerah lain. Jokowi mampu mengangangkat nama
, Budi Santoso, M. Si, , Drs. Joko Sutarso, M.Si, Ariyani, Dwi   +2 more
core  

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source