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Prezentacja marki osobistej sportowca i dostarczanie wartości dla sponsora = Presentation of the athlete's personal brand and delivering value to the sponsor

Journal of Education, Health and Sport, 2016
Streszczenie                 Artykuł jest jednym z pierwszych kroków badawczych autora w kierunku identyfikacji zagadnienia jakim jest komunikacja marki osobistej sportowca poprzez narzędzia ICT.
Wojciech Idzikowski
doaj   +2 more sources

Personal Branding

, 2013
Con este Trabajo Fin de Grado he querido aproximar el concepto del Personal Branding y de marca personal como la herramienta para diferenciarse en el entorno profesional. Partiendo con la definición del concepto, su construcción, el panorama actual, compaginar empleo con marca personal y acabando con la visión personal de un gurú de la Marca Personal ...
openaire   +1 more source

Effort or ease: the impact of sharing self-improvement vs. hedonic behaviors on personal brand evaluation. [PDF]

Front Psychol
Ruan C, Zhang X, Zhuo F, Lu Z, Li J.
europepmc   +1 more source

Personal Brand

, 2017
Todas as marcas, sejam marcas de serviços ou marcas de produtos, tentam ser líderes através dos atributos diferenciadores e do valor que transmitem, e as marcas pessoais não são exceção. Logo, é necessário que se identifiquem os atributos que melhor explicam e definem a marca pessoal, assim como o serviço que esta presta, e é através deles o ponto de ...
openaire   +1 more source

Personal Branding

, 2017
Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
openaire   +1 more source

Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. [PDF]

Front Psychol
Aydin G, Basoglu OE, Karababa B, Unver O, Yavuz G, Aydin G.   +5 more
europepmc   +1 more source

University marathons as structured health interventions: deconstructing the role of event culture, organization, activities and services in student engagement. [PDF]

Front Sports Act Living
Lin Y, Xie J, Jiang F, He L.
europepmc   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Planning and Developing a Symptom Diary Intervention for Breast Cancer Survivors With Concerns About Medication Brands (ENABLE Study): User-Centered Design Approach. [PDF]

JMIR Cancer
Eraso Y, Stewart D, Edwards R, Nanray B, Cochrane J.   +4 more
europepmc   +1 more source

Adapting and Implementing a School-Based "Implementation Intentions" Program Within FRESHAIR4Life to Prevent Smoking Initiation Among Adolescents in Greece: A Study Protocol. [PDF]

Healthcare (Basel)
Bouloukaki I, Christodoulakis A, Peraki S, Brand FAVD, Siddiqui F, Krasanakis T, Aravantinou-Karlatou A, Abhyankar P, Williams S, van Koeveringe J, van der Kleij RM, Tsiligianni I.   +11 more
europepmc   +1 more source