Results 11 to 20 of about 3,364,420 (279)
A scale for CEO personal brand measurement
South African Journal of Business Management, 2017 A Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential.
Hai-Ming Chen, Hsin-Mei Chung
doaj +3 more sources
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
core +7 more sources
Personal branding: ‘Encoding a personal brand through semiotics: a case study’
, 2017 Semiotics is usually used to decode, whether it is images, words, or concepts. However, this research through practice explores how to ‘encode,’ and specifically encoding visual messaging using semiotics, by appropriating the theories used in semiotics ...
Jones, C.W.
core +6 more sources
Journal for Advancement of Marketing Education, 2020 ## Purpose of the Study This study highlights the value of teaching personal branding to university students and preparing them for the workforce. A conceptual model of the personal branding process is proposed utilizing Bandura's self-efficacy theory ...
Lee Allison +3 more
doaj +1 more source
Personal brand - tool or culmination of professional development?
Journal of Modern Science, 2023 Objectives Personal branding, which is often considered a personal promotion tool, is such a capacious concept that the promotional aspect alone does not seem to capture the complexity of the practices that lead to a strong personal brand. Undoubtedly, a
Agnieszka Walczak-Skałecka
doaj +1 more source
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +7 more sources
Jurnal Komunikasi, 2023 Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani.
Dian Rousta Febryanti, Nyarwi Ahmad
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Türkiye İletişim Araştırmaları Dergisi, 2023 “Personal branding” is a phenomenon that has attracted attention since it was first introduced by Tom Peters (1997). Starting from the assumption that every person is a “brand” with a value proposition, the concept of personal brand has expanded its ...
Büşra Çetin +3 more
doaj +1 more source
Revista Gestão em AnáliseO presente artigo efetua uma análise acerca das contribuições da psicologia e da sociologia no gerenciamento de marcas pessoais, buscando preencher algumas lacunas teóricas referentes à incipiente difusão do Personal Branding no meio acadêmico. Em uma perspectiva dialética, os autores discutidos nesta revisão de literatura inferem que, na mesma medida ...
Airton Carlos Patzlaff +1 more
+6 more sources