Results 11 to 20 of about 58,112 (301)
Defining personal brand, personal branding and personal brand equity
Prosperitas, 2023 This study examines the concept of personal brand equity (PBE) and the relationship between the constructs of personal brand (pb) and Personal Branding (PB). This article provides insight into the concept of PBE. The definition of the three main constructs and the corresponding key variables are reviewed based on the existing literature.
Péter Szántó, László Radácsi
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A scale for CEO personal brand measurement
South African Journal of Business Management, 2017 A Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential.
Hai-Ming Chen, Hsin-Mei Chung
doaj +4 more sources
Proposing a new framework for personal brand positioning
European Research on Management and Business Economics, 2020 Personal branding is one of the newest topics in branding. It means that each person can have a stable personal brand by considering his/her given goals and using proper strategies.
Maysam Shafiee +3 more
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Administrative SciencesPersonal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized ...
Péter Szántó +2 more
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Personal Brand Promotion Model [PDF]
Problemi Ekonomiki, 2022 The purpose of the article is to build a model of the formation of one's own brand, which is based on a wide range of principles of system analysis, and allows to predict the effectiveness of the decisions made.
Novikova Tetyana V. +4 more
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Theoretical and methodological aspects of personal brand formation in the digital environment
Цифровая социология, 2021 The article considers the theoretical and methodological aspects of the formation of a personal brand, describes modern approaches to the interpretation of the concepts of brand and personality brand.
G. V. Dovzhik +2 more
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Personal brand of university teachers in the Arctic regions in the context of digitalization of education [PDF]
SHS Web of Conferences, 2021 The objective of this article is to study the possibilities of creating a personal brand of a higher education teacher, its peculiarities and values in the conditions of the region.
Kolodeznikova S.I. +2 more
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Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
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Society, 2023 In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision ...
Adelina Lubis +4 more
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PERSONAL BRAND ORIENTATION: AN EXPLORATION OF ITS ANTECEDENTS AND CONSEQUENCES
Revista de Investigaciones Universidad del Quindío, 2021 Personal brand orientation has become a critical issue, enabling SMEs to gain a significant competitive advantage, particularly in markets where personalities influence followers’ actions on social media commerce.
Eddy Yansen +2 more
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