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Journal for Advancement of Marketing Education, 2020 ## Purpose of the Study This study highlights the value of teaching personal branding to university students and preparing them for the workforce. A conceptual model of the personal branding process is proposed utilizing Bandura's self-efficacy theory ...
Lee Allison +3 more
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Presentation of the athlete's personal brand and delivering value to the sponsor
Quality in Sport, 2016 The article is one of the author’s first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools.
Wojciech Idzikowski
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Personal brand - tool or culmination of professional development?
Journal of Modern Science, 2023 Objectives Personal branding, which is often considered a personal promotion tool, is such a capacious concept that the promotional aspect alone does not seem to capture the complexity of the practices that lead to a strong personal brand. Undoubtedly, a
Agnieszka Walczak-Skałecka
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Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
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Revista Eixos TechO amplo acesso e desenvolvimento de tecnologias nos ambientes físicos e, sobretudo, nos digitais, atrelados à maior competitividade em nível global, provocaram um substancial crescimento de uma área denominada personal branding. Nela, indivíduos aplicam e adaptam conceitos tradicionalmente ligados às organizações à sua imagem pessoal e profissional ...
Diogo Rógora Kawano +1 more
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A scale for CEO personal brand measurement
South African Journal of Business Management, 2017 A Chief Executive Officer (CEO) is important for the image and culture of a business. His/her personal brand improves the brand of the business and also has a halo effect on customers and employees both present and potential.
Hai-Ming Chen, Hsin-Mei Chung
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Jurnal Komunikasi, 2023 Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani.
Dian Rousta Febryanti, Nyarwi Ahmad
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Türkiye İletişim Araştırmaları Dergisi, 2023 “Personal branding” is a phenomenon that has attracted attention since it was first introduced by Tom Peters (1997). Starting from the assumption that every person is a “brand” with a value proposition, the concept of personal brand has expanded its ...
Büşra Çetin +3 more
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Telematics and Informatics Reports, 2023 Social media influencers (SMI) are increasingly becoming the target of online aggression. The first part of this study focuses on how this group of online users deals with online aggression and more specifically which coping strategies they use.
Gaëlle Ouvrein +3 more
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Key aspects of personal brand identity in social media commerce: Impact on successful personal branding [PDF]
International Journal of Data and Network ScienceThis study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal ...
Nichanan Kongsri, Pensri Jaroenwanit
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