Results 21 to 30 of about 3,364,420 (279)

Personal Branding Through Fashion Blogging

Humaniora, 2017
The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”.
Yuanita Safitri
doaj   +3 more sources

Coping comes with the job

Telematics and Informatics Reports, 2023
Social media influencers (SMI) are increasingly becoming the target of online aggression. The first part of this study focuses on how this group of online users deals with online aggression and more specifically which coping strategies they use.
Gaëlle Ouvrein, Ana Jorge, Joana Cabral, Heidi Vandebosch   +3 more
doaj   +1 more source

Key aspects of personal brand identity in social media commerce: Impact on successful personal branding [PDF]

International Journal of Data and Network Science
This study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal ...
Nichanan Kongsri, Pensri Jaroenwanit
doaj   +1 more source

PRIORITY VALUE CHARACTERISTICS OF THE GOVERNOR’S PERSONAL BRAND (on the example of the Smolensk Region)

RUDN journal of Sociology, 2017
The contemporary model of social development presupposes a high level of public confi-dence to state institutions, which determines the need to address categories of reputation and brand.
Н Н Розанова
doaj   +1 more source

Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Cogent Social Sciences, 2023
This study empirically examines the effects of four types of media communication (traditional media advertising, firm-created social media, user-generated social media, and personal selling) on brand attitude. The effect of brand attitude on rerepurchase
Istijanto, Ambara Purusottama
doaj   +1 more source

Brand Selection Dimensions in Family Buying of Personal Care Products [PDF]

Eurasian Journal of Business and Economics, 2019
The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e.
Sakshi SHARMA, Maninder SINGH
doaj   +1 more source

A survey on relationship among consumer personal characteristics, brand personality and brand love [PDF]

Management Science Letters, 2016
Consumer’s personality traits, as one of the most important aspects of human psychological tendency, may influence people towards different brands.
Ali Eilaghi Karvandi
doaj   +1 more source

Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products

Indonesian Journal of Business and Entrepreneurship, 2023
Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evoked
Jasmine Raihana, Mustika Sufiati Purwanegara   +1 more
doaj   +1 more source

PERSONAL BRAND VALUE CATEGORIES. COMMERCIALIZATION OR DEHUMANIZATION?

Humanities and Social Sciences
The article presents the research results on personal brand value categories. No systematized compilation of personal brand values has yet been identified that considers both marketing and humanistic perspective.
Agnieszka WALCZAK-SKAŁECKA
doaj   +1 more source

Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand [PDF]

پژوهش‌های مدیریت عمومی, 2014
The concept of brand and its management has roots in large companies. However, SMEs are an important part of economic innovation and wealth creation, while they are striving in the same competitive environment.
doaj   +1 more source