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Brand personality: theory and dimensionality [PDF]
Journal of Product & Brand Management, 2018 PurposeThis paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions.Design/methodology/approachA review of published measures of brand personality, a re-analysis of two existing data bases and the analysis of ...
Davies, Gary +4 more
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Journal for Advancement of Marketing Education, 2020 ## Purpose of the Study This study highlights the value of teaching personal branding to university students and preparing them for the workforce. A conceptual model of the personal branding process is proposed utilizing Bandura's self-efficacy theory ...
Lee Allison +3 more
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Personal brand - tool or culmination of professional development?
Journal of Modern Science, 2023 Objectives Personal branding, which is often considered a personal promotion tool, is such a capacious concept that the promotional aspect alone does not seem to capture the complexity of the practices that lead to a strong personal brand. Undoubtedly, a
Agnieszka Walczak-Skałecka
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Jurnal Komunikasi, 2023 Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani.
Dian Rousta Febryanti, Nyarwi Ahmad
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Revista Eixos TechO amplo acesso e desenvolvimento de tecnologias nos ambientes físicos e, sobretudo, nos digitais, atrelados à maior competitividade em nível global, provocaram um substancial crescimento de uma área denominada personal branding. Nela, indivíduos aplicam e adaptam conceitos tradicionalmente ligados às organizações à sua imagem pessoal e profissional ...
Diogo Rógora Kawano +1 more
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Türkiye İletişim Araştırmaları Dergisi, 2023 “Personal branding” is a phenomenon that has attracted attention since it was first introduced by Tom Peters (1997). Starting from the assumption that every person is a “brand” with a value proposition, the concept of personal brand has expanded its ...
Büşra Çetin +3 more
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Personal Branding Through Fashion Blogging
Humaniora, 2017 The objective of this research was to analyze personal branding development from personal brand identity, personal brand positioning, and personal brand assessment. The object of this research was Diana Rikasari's blog “Hot Chocolate and Mint”.
Yuanita Safitri
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Telematics and Informatics Reports, 2023 Social media influencers (SMI) are increasingly becoming the target of online aggression. The first part of this study focuses on how this group of online users deals with online aggression and more specifically which coping strategies they use.
Gaëlle Ouvrein +3 more
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Key aspects of personal brand identity in social media commerce: Impact on successful personal branding [PDF]
International Journal of Data and Network ScienceThis study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal ...
Nichanan Kongsri, Pensri Jaroenwanit
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RUDN journal of Sociology, 2017 The contemporary model of social development presupposes a high level of public confi-dence to state institutions, which determines the need to address categories of reputation and brand.
Н Н Розанова
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