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RUDN journal of Sociology, 2017 The contemporary model of social development presupposes a high level of public confi-dence to state institutions, which determines the need to address categories of reputation and brand.
Н Н Розанова
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Cogent Social Sciences, 2023 This study empirically examines the effects of four types of media communication (traditional media advertising, firm-created social media, user-generated social media, and personal selling) on brand attitude. The effect of brand attitude on rerepurchase
Istijanto, Ambara Purusottama
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Aplicación del autoconcepto al desarrollo de la marca personal. Análisis comparativo entre estudiantes internacionales [PDF]
, 2014 Individual personal brands have experienced a growing importance due to the massive use of new technologies. Everyone can benefit from the use of social networks to make a personal brand spread establishing a difference with the rest of the individuals ...
de la Morena Taboada, Marián +2 more
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THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW [PDF]
Management Intercultural, 2013 Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be
Corina Anamaria IOAN +2 more
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Brand Selection Dimensions in Family Buying of Personal Care Products [PDF]
Eurasian Journal of Business and Economics, 2019 The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e.
Sakshi SHARMA, Maninder SINGH
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PERSONAL BRAND VALUE CATEGORIES. COMMERCIALIZATION OR DEHUMANIZATION?
Humanities and Social SciencesThe article presents the research results on personal brand value categories. No systematized compilation of personal brand values has yet been identified that considers both marketing and humanistic perspective.
Agnieszka WALCZAK-SKAŁECKA
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PERSONAL BRAND – FROM THEORY TO PRACTICE IN CONTEMPORARY SOCIETY. LITERATURE REVIEW [PDF]
Management Intercultural, 2013 In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart ...
Corina Anamaria IOAN +2 more
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State and Current Trends in the Development of Personal Brands in Show Business
Socio-Cultural Management Journal, 2023 Introduction. Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own specific changes as a result.
Daryna Solonyna
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A survey on relationship among consumer personal characteristics, brand personality and brand love [PDF]
Management Science Letters, 2016 Consumer’s personality traits, as one of the most important aspects of human psychological tendency, may influence people towards different brands.
Ali Eilaghi Karvandi
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Developing and Designing a Model of SME Brand Focusing on Personal and Corporate Brand [PDF]
پژوهشهای مدیریت عمومی, 2014 The concept of brand and its management has roots in large companies. However, SMEs are an important part of economic innovation and wealth creation, while they are striving in the same competitive environment.
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