Results 41 to 50 of about 3,364,420 (279)

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe growing competitiveness of India’s FMCG personal care sector has increased the strategic importance of strengthening Consumer-Based Brand Equity (CBBE), particularly in categories with high product ...
Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.   +3 more
doaj   +1 more source

State and Current Trends in the Development of Personal Brands in Show Business

Socio-Cultural Management Journal, 2023
Introduction. Today, Ukraine's economy is going through difficult times, which affects all areas of human activity. Show business, as a sphere of the cultural economy, is experiencing its own specific changes as a result.
Daryna Solonyna
doaj   +1 more source

Spatial biology in cancer epigenetics

Molecular Oncology, EarlyView.
Spatial epigenomics combines molecular profiling with tissue architecture to reveal how gene regulation is organized within intact tissues. In cancer, these technologies uncover the mechanisms driving tumor heterogeneity and microenvironmental interactions, opening new opportunities for biomarker discovery and precision medicine.
Eva Crespo‐García, Manel Esteller
wiley   +1 more source

The influence of personal brand communication on consumers

Business: Theory and Practice
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand’s analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content
Saulius Kromalcas, Lidija Kraujalienė, Gustas Ževžikovas   +2 more
doaj   +1 more source

The Impact of Brand Nostalgia on Purchase Intention among Gen Y [PDF]

Journal of Emerging Trends in Marketing and Management, 2020
In many cases, a brand’s past positively influences a consumer’s attitudes, preferences and ultimately brand choice. Nevertheless, the psychographic profile of Gen Y, viz.
Stefanie Jensen, Martin Ohlwein
doaj  

From energy provision to protein synthesis: Tunnelling nanotubes as mediators of intercellular metabolic cooperation in cancer

FEBS Open Bio, EarlyView.
The cytoskeleton‐mediated transport of mitochondria via tunnelling nanotubes restores respiration, increases ATP production, rescues cells from apoptosis, activates the AKT/mTOR signalling pathway, promotes cell migration and invasiveness, contributes to cancer progression and treatment resistance.
Stanislava Martínková, Jan Trnka
wiley   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

FEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell, Cassy Ross, Panagiota S. Filippou, Bruno Silvester Lopes, Dominic Gilchrist, Paul Dean, Kamar Ameen‐Ali, Tora K. Smulders‐Srinivasan, Ahmad A. Khundakar   +8 more
wiley   +1 more source

From patient advocacy to patient‐driven research: Building active partnerships beginning at the bench to reach the bedside

FEBS Open Bio, EarlyView.
Research is strongest when conducted alongside patients, not just about them. Patient research organizations help integrate patient perspectives into research priorities, study design, and scientific meetings, leading to meaningful patient outcomes and development of relevant therapies.
Jenica H. Kakadia, Rachel Heilmann, Maximiliano Barrientos, Laura MacNeill, Ingrid Vallee, Sarah K. Schultz, Patrick O'Donoghue, Angelica A. Moresco, Victoria M. Siu, Ilka U. Heinemann   +9 more
wiley   +1 more source

Professional self-presentation of research and teaching staff on social network sites

Социологическая наука и социальная практика, 2023
In the modern labour sphere, the image of an employee in the virtual space has a tangible value, becoming a significant social resource in employment and subsequent career advancement.
Galina Z. Efimova
doaj   +1 more source

Evaluating GenAI‐produced feedback on undergraduate bioscience essays against good higher education feedback practice

FEBS Open Bio, EarlyView.
This pilot study investigates the potential of Generative AI to provide formative feedback to students. ChatGPT was prompted to provide feedback on Year 1 Bioscience essays, which were evaluated against established good feedback practices. GenAI‐authored feedback had useful elements, but was limited in scope. GenAI may have potential to provide instant,
Annabel Court, Nigel Francis, Andrew Shore, Stephen Rutherford   +3 more
wiley   +1 more source