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The Role of Government in the Implementation of Smart Branding in Blora Regency
Jurnal Bina PrajaBlora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
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INTEGRATING SUSTAINABILITY INTO DESTINATIONS BRANDING: A LITERATURE BASED-REVIEW [PDF]
Geo Journal of Tourism and GeositesIn today’s global challenges, sustainability is no longer a choice but a necessity. Particularly in destination branding, sustainability is a core value that significantly influences tourist choices and shapes the image of destinations worldwide ...
Eliyas Ebrahim AMAN +2 more
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Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
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AUDIO BRANDING GUIDANCE MODEL IN THE CASE OF SMALL AND MEDIUM-SIZED BUSINESSES
Baltic Journal of Economic StudiesThis research explores the nexus of audio branding and small and medium-sized enterprises (SMEs), a substantial sector representing 90% of global businesses yet one that remains largely underrepresented in the context of audio branding.
Justinas Kisieliauskas +2 more
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Sketsa Bisnis, 2019 English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
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Contemporary sports product and making a brand
Exercise and Quality of Life, 2017 The objective of this study represents the sports branding, while the main goal will be directional to explaining the contemporary sports product and making a brand.
Stevo Popović
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Real-Time Branding and Social Media: a New Model Based on Thematic Analysis
Галактика медиа: журнал медиа исследованийBranding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially,
Ghasem Zarei, Mohammad Bahadorinezhad
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MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR [PDF]
Management & Marketing, 2012 Today brands and branding have gained a lot of attention among academics and practitioners as well, since they are considered crucial for the success of a company.
Shpëtim ÇERRI
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BRANDING: INTERDISCIPLINARIEDAD ENTRE PUBLICIDAD, DISEÑO, MARKETING Y COMUNICACIÓN.
Caderno Profissional de Marketing Unimep, 2014 El siguiente ensayo tiene como finalidad relacionar al Branding con otras áreas de estudio que en ocasiones confundimos por otros factores comunes que se usan en ellas como: promocionar, mencionar, comunicar, posicionar, recordar o vender, productos o ...
Alonso Eduardo Veloz Arce
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NirmanaPandemi yang sangat membebani sistem kesehatan, mendisrupsi ekonomi dan menimbulkan kekhawatiran yang meluas serta ketidakpastian situasi membuat kelesuan dalam bidang ekonomi keluarga. Penelitian ini memiliki tujuan untuk mengetahui dan mengidentifikasi
Aji Windu Viatra, M. Edo Pratama Putra
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