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Commentary on Watanabe and Takeda
Empirical Musicology ReviewThis is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
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PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management and Accounting, 2023 Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing ...
Lina Budiarti, Rena Feri Wijayanti
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ACADEMIC BRANDING: Individual and Institutional Perspectives
Journal Communication Spectrum, 2016 Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically.
Bambang Sukma Wijaya
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
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Sustainability preferences of luxury consumers: Is all that glitters green?
Future Business JournalThe topic of sustainability is becoming increasingly important in both business and academia. While extensive research exists on this topic in the general consumer segment, research in the luxury segment is still scarce.
Caroline Grauel +2 more
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Studia Ekonomiczne i Regionalne, 2018 Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
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Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success
Frontiers in Psychology, 2019 There is a growing amount of attention being brought to personal branding as an effective career behavior, but little is known about the factors that predict personal branding behaviors and their outcomes.
Sergey Gorbatov +2 more
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A Study of Applying Digital Mobile Museum Guide [PDF]
Journal of Library and Information Studies, 2003 With the prosperous development of information technology, museums begin to apply new technology to enhance operation and communication efficiency. One of the information technology, Personal Digital Mobile, featuring light weight and mobility, can help ...
Shao-Ching Yu +2 more
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Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis [PDF]
International Journal of Information Science and ManagementEmployer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the ...
SHIMMY FRANCIS, SANGEETHA R
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The Effect of Internal Branding on Employees’ Brand Supportive Attitudes, Job Satisfaction and Intention to Stay at University of Mohaghegh Ardabili [PDF]
پژوهشهای مدیریت عمومی, 2017 The present study aims to examine the impacts of internal branding on supportive attitudes over the brand, job satisfaction and intention to stay among the employees of the University of Mohaghegh Ardabili in Iran. The research population consists of the
Bagher Asgarnezhad Nouri +2 more
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