Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode [PDF]
SHS Web of ConferencesThe advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model.
Li Ang
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Anti-Systemic Revolutionary Countries in the International System: Islamic Republic of Iran and Religious Branding [PDF]
Codrul Cosminului, 2021 Nation branding concerns the overall perceptions toward a country at the international level. Different countries acquire different branding based on their positive characteristics and advantages, such as economy, culture, politics, governance, tourism ...
Arash Beidollahkhani, Yaser Kahrazeh
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City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
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Social media marketing, functional branding strategy and intentional branding [PDF]
Problems and Perspectives in Management, 2018 It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
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How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context [PDF]
Innovative Marketing, 2022 A Correction to this article was published on 13 July 2023 Many apparel retailing brands use e-service marketing tools such as a chatbot (a system that is available 24 hours a day, 7 days a week) to increase their competitive advantage in ...
Akawut Jansom +2 more
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Industry Innovation and Brand-Mode Shift
Maketingu Janaru, 2019 Brand strategy is defined to be based on the cognition of customers, and is centered on the "exchange, sense, symbol" principle and designed for integration of management, marketing, and communication.
Kazuhiko Mori
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Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
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Commentary on Watanabe and Takeda
Empirical Musicology ReviewThis is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
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EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION
Baltic Journal of Economic Studies, 2023 The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy.
Svitlana Kovalchuk +2 more
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VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
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