Results 21 to 30 of about 87,759 (313)
Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]
, 2008 Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H +6 more
core +1 more source
Classification results for polyharmonic helices in space forms
Comptes Rendus. MathématiqueWe derive various classification results for polyharmonic helices, which are polyharmonic curves whose geodesic curvatures are all constant, in space forms.
Branding, Volker
doaj +1 more source
VILLAGE AND RURAL BRANDING: Strategies for Developing Distinctive Values in Rural Areas
Journal Communication Spectrum, 2017 The development of geographical branding has made any place and space valuable if it is well communicated. This is no exception in the context of village and rural branding. Countries with rich villages and rural areas, such as Indonesia, should consider
Bambang Sukma Wijaya
doaj +1 more source
Commentary on Watanabe and Takeda
Empirical Musicology ReviewThis is a commentary on Watanabe and Takeda's article, "Why do I like Schumann more than Chopin? A Physiological Analysis of Pianists' Affinities for Composers".
Urtė Cinelytė
doaj +1 more source
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management and Accounting, 2023 Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing ...
Lina Budiarti, Rena Feri Wijayanti
doaj +1 more source
, 2011 Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency.
Chapleo, Chris, Chris Chapleo
core +1 more source
Branding the nation: Towards a better understanding
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
core +1 more source
ACADEMIC BRANDING: Individual and Institutional Perspectives
Journal Communication Spectrum, 2016 Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically.
Bambang Sukma Wijaya
doaj +1 more source
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty [PDF]
Marketing Intelligence & Planning, 2017 Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active ...
Molinillo, Sebastian +3 more
openaire +1 more source
Sustainability preferences of luxury consumers: Is all that glitters green?
Future Business JournalThe topic of sustainability is becoming increasingly important in both business and academia. While extensive research exists on this topic in the general consumer segment, research in the luxury segment is still scarce.
Caroline Grauel +2 more
doaj +1 more source