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AyikaClimate change is a contemporary global phenomenon that is widely viewed negatively. This paper examines climate change from a positive, holistic business perspective, particularly in the tourism sector.
Kazaka Chiyambire
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Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
Современная наука и инновацииThe city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
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Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
Masyarakat, Kebudayaan dan Politik, 2018 The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
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The city branding potential of Sakarya: A tourism-oriented evaluation
Journal of Design for Resilience in Architecture and PlanningWith the rise of global competition, developing city branding strategies has become vital for urban centres. The unique features and values of cities, especially their geographical, cultural, and historical traits, play a crucial role in shaping city ...
Esra Parıldı, Güliz Öztürk
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Superdiversity and City Branding: Rotterdam in Perspective [PDF]
, 2018 AbstractAs many other cities around the world, Rotterdam has been investing in improving its image to stimulate urban development and to attract visitors, residents and investors. In particular, during the last 15 years the municipality of Rotterdam has intensified its attempts to develop a ‘brand’ that fits the ‘new Rotterdam’, which was gradually ...
Belabas, Warda, Eshuis, Jasper
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Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
SHS Web of Conferences, 2018 The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
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NirmanaTujuan dari penelitian ini adalah untuk melihat kesesuaian antara branding yang dicanangkan dengan proses branding yang diaplikasikan melalui tipografi pada desain visual tampilan unggahan @disbudparkotasemarang.
Bayu Widiantoro +2 more
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PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON
Journal Communication Spectrum, 2018 In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area.
Eli Jamilah Mihardja, Dudi Rudianto
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City identity in tourist intention: mediating role of city branding and tourism city value resonance
Cogent Business & ManagementThe historical value of destination has the power to enliven tourist experience. In the digital age, a wide range of media channels convey authentic site content to attract travelers.
Ramadania Ramadania +5 more
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