Results 1 to 10 of about 3,385,771 (246)
Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
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City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
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CITY BRANDING “GO KARAWANG, THE DYNAMIC CITY” DALAM PENGEMBANGAN PARIWISATA KARAWANG [PDF]
, 2021 Sektor pariwisata merupakan salah satu sektor yang berperan penting dalam meningkatkan pertumbuhan ekonomi di suatu daerah. Pemerintah Pusat maupun daerah perlu menggali potensi-potensi unggulan disetiap daerahnya. Salah satu upaya memperkenalkan potensi
Hidayat, Rahmat +2 more
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Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks
Jurnal Bina Praja, 2023 City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy.
Rinto Ariwibowo, Galih Prasetyo
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Place Pulling Power: a case of Liverpool’08 [PDF]
, 2009 The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity.
Vandewalle, I, Bamber, D, Maheshwari, V
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Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) [PDF]
برنامه ریزی فضایی, 2022 Background: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.
Reza Mokhtari Malekabadi +2 more
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City Branding melalui Media Tiktok di Provinsi Jawa Timur
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2023 Abstrak City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer.
Totok Wahyu Abadi
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CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government.
Nawangsari E.R., Nawangsari E.R.
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PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2021 Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”.
raden hadapiningrani kusumohendrarto +1 more
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Exploring Perspective of Local Tourists About City Branding
Jurnal Bina Praja, 2023 City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city.
Gita Juniarti +3 more
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