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Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]

SHS Web of Conferences, 2023
With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
doaj   +1 more source

City Branding Dimensions, Strategies, and Obstacles

Jurnal Bina Praja, 2023
City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
doaj   +1 more source

Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks

Jurnal Bina Praja, 2023
City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy.
Rinto Ariwibowo, Galih Prasetyo
doaj   +1 more source

The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors [PDF]

Sustainability, 2020
The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city ...
Eunah Yu, Junghyun Kim
openaire   +1 more source

On the city brand development: city style as a city brand dimension

Bulletin of "Turan" University, 2021
The article discusses the issues of the development of the city brand. The main purpose of the study was to identify the factors and components that contribute to the development of the city brand. The city brand model of Thomas Gad has been taken as a theoretical basis of the study.
A. P. Sadullaeva, G. K. Baizhaksynova
openaire   +2 more sources

Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) [PDF]

برنامه ریزی فضایی, 2022
Background: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.
Reza Mokhtari Malekabadi, Seyed Ramin Ghaffari, Maryam Larabi   +2 more
doaj   +1 more source

City Branding melalui Media Tiktok di Provinsi Jawa Timur

ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2023
Abstrak City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer.
Totok Wahyu Abadi
doaj   +1 more source

Developing a City Brand [PDF]

Journal of Intercultural Management, 2019
Abstract The article analyses theoretical aspects of a city brand definition, applying cases of various brands of Lithuanian cities. A brand is any sign or symbol which helps to distinguish goods or services for one person from the goods or services of another, and which may be represented graphically.
Irena Alperytė, Margarita Išoraitė
openaire   +2 more sources

PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH

ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2021
Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”.
raden hadapiningrani kusumohendrarto, Nofria Doni Fitri   +1 more
doaj   +1 more source

CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2019
City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government.
Nawangsari E.R., Nawangsari E.R.
doaj   +1 more source