Results 41 to 50 of about 10,582 (303)
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
A key segment of target audience in the theory and practice of city branding
Інтегровані комунікації, 2017 The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed.
Viktoriia Koval
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
PEMBENTUKAN CITY BRANDING MELALUI IDENTITAS KLUB LOKAL (STUDI PADA KLUB LOKAL PSIS SEMARANG)
Lektur, 2019 Penelitian ini bertujuan untuk mengetahui proses identitas suporter dan klub sepak bola PSIS Semarang dalam membentuk city branding Kota Semarang serta faktor penghambat dan pendukung pembentukan City Branding Kota Semarang.
Alvin Syaptia Pratama, Chatia Hastasari
doaj +1 more source
(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey
Coğrafya Dergisi, 2022 This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet +2 more
doaj +1 more source
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
The role of culture in city branding
, 2016 City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc.
Ozer S.U.
core +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Strategi Pengembangan Daya Tarik Kota Lasem Sebagai Kota Batik-Kopi
Jurnal Pariwisata Terapan, 2020 This article explores about the tourism potency of Lasem city, a district located in Rembang Regency, Central Java. Data are collected from information circulating on the internet, some testimonials from blogs, and also observations from researchers ...
Tangguh Okta Wibowo
doaj +1 more source