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CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017 Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
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Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2022 Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will
Andriani Kusumawati, Karisma Sri Rahayu
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Explaining city branding practices in China’s three mega-city regions: The role of ecological modernization [PDF]
, 2018 As global cities, Hong Kong, Shanghai and Beijing operate in international economic networks; however, they are also each firmly embedded within a regional context and are surrounded by less populous and less internationally recognized neighbors ...
Chen, Y +25 more
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Navigating the tension between city branding and authenticity: a conceptual framework
, 2023 oai:ojs2.journal-iasssf.com:article/20As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city
Made Ika Prastyadewi +4 more
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Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
Perspektif: Jurnal Ilmu-ilmu Sosial, 2020 Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits.
Caisar Pieter Vega Arwanto +2 more
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Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh
, 2023 Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al ...
Yenny Rahmayati +11 more
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Urban branding as an effective sustainability tool in urban development
HBRC Journal, 2014 Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
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A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
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Jurnal Bina Praja, 2023 Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super ...
Prabawa Eka Soesanta +2 more
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