Results 21 to 30 of about 146,275 (302)
Stakeholder engagement in the city branding process [PDF]
, 2016 This paper explores perceptions of stakeholder engagement in the city branding process from the perspective of two post-industrial cities: Sheffield, UK and Essen, Germany. This qualitative research utilises a multi case study approach, which allowed for
B Merrilees +29 more
core +2 more sources
Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto [PDF]
, 2017 Purpose: The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for itself. Design/methodology/approach: A qualitative, exploratory approach is adopted, applying the
Dinnie, Keith, Warren, Giannina
core +2 more sources
A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
doaj +1 more source
Urban branding as an effective sustainability tool in urban development
HBRC Journal, 2014 Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
doaj +1 more source
Jurnal Bina Praja, 2023 Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super ...
Prabawa Eka Soesanta +2 more
doaj +1 more source
Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
core +2 more sources
Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
Cogent Business & Management, 2022 This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit.
Andriani Kusumawati +2 more
doaj +1 more source
City Branding and Identity [PDF]
, 2003 The well-being and satisfaction of citizens and visitors are strongly influenced by the image of a city or place, to which monumental or iconic buildings have a great contribution.
Riza, Müge +2 more
core +1 more source
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Journal of ASEAN Studies, 2022 Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad +4 more
doaj +1 more source