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City brand evolution research and future agenda: bibliometric and science mapping analysis [PDF]
Heliyon, 2022 This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review.
Edison Jair Duque Oliva +2 more
doaj +4 more sources
City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction [PDF]
Frontiers in Psychology, 2021 The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate.
Yingji Li +5 more
doaj +2 more sources
The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors [PDF]
Sustainability, 2020 The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city ...
Eunah Yu, Junghyun Kim
exaly +2 more sources
Influence of perceived city brand image on emotional attachment to the city [PDF]
Journal of Place Management and Development, 2018 Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents ...
Simon Manyiwa, Xuan Lorna Wang
exaly +4 more sources
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
doaj +1 more source
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
doaj +1 more source
On the city brand development: city style as a city brand dimension
Bulletin of "Turan" University, 2021 The article discusses the issues of the development of the city brand. The main purpose of the study was to identify the factors and components that contribute to the development of the city brand. The city brand model of Thomas Gad has been taken as a theoretical basis of the study.
A. P. Sadullaeva, G. K. Baizhaksynova
openaire +2 more sources
Defining and managing city brand essence: Case study of Vranje [PDF]
Marketing (Beograd. 1991), 2023 The paper highlights that in the process of identifying the brand essence, it is not enough to simply carry out quantitative research, but an in-depth study of the city's history and culture is also necessary - language, customs, myths, legends, symbols,
Dejanović Aleksandar +2 more
doaj +1 more source
Journal of Intercultural Management, 2019 Abstract The article analyses theoretical aspects of a city brand definition, applying cases of various brands of Lithuanian cities. A brand is any sign or symbol which helps to distinguish goods or services for one person from the goods or services of another, and which may be represented graphically.
Irena Alperytė, Margarita Išoraitė
openaire +2 more sources