Results 1 to 10 of about 29,064 (258)

Analisis Pengaruh Brand Experience Terhadap Brand Loyalty Dengan Brand Resonance dan Brand Reputation Sebagai Variabel Intervening

Jurnal Studi Manajemen Organisasi, 2022
This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in
Handoko Dwi Wibisono, Imroatul Khasanah
doaj   +1 more source

From gateway to strengthening urban identity: Discovering satellite city brand vitality of Indonesia's new capital city

Journal of Urban Management
This study aims to evaluate the city brand vitality of a rising satellite city to strengthen its identity as a competitive independent city while supporting the new capital city.
Mega Ulimaz, Muhammad Ma'arij Harfadli, Bart Julien Dewancker   +2 more
doaj   +1 more source

The Branding of Kharkov City as a Tourist Destination [PDF]

Problemi Ekonomiki, 2016
On the basis of analyzing publications and documents of the United Nations World Tourism Organization (UNWTO), the authors clarified the concept of «tourist destination»; considered and clarified the concept of «brand of the tourist destination ...
Danko Nataliya I., Dovhal Georgiy V.
doaj  

Pengaruh Brand Awarenes, Brand Acosiation dan Perceived Quality Terhadap Keputusan Pembelian PC Tablet di Kota Padang

AMAR (Andalas Management Review), 2018
The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City.
Danny Hidayat, Vera Pujani
doaj   +1 more source

Determines factors of cultural city brand equity: from the perspective of a city’s integration with residents

Journal of Asian Architecture and Building Engineering
The city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type.
Wenqiang Zhao, Lee Seokhyun
doaj   +1 more source

City brand image formation by urban heritage initiatives

Management : Journal of Contemporary Management Issues, 2020
In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage
Miglė Černikovaitė, Žaneta Karazijienė   +1 more
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Research on international communication strategies of Baijiu culture merging city brand based on 5W model [PDF]

Zhongguo niangzao
There is a long way to go for the internationalization of Chinese Baijiu. "City brand" brings new opportunities for the internationalization development of Chinese Baijiu.
TANG Lirong, LUO Bo, LI Bin
doaj   +1 more source

Measuring the value of the city brand and its position in the minds of users of local services [PDF]

Tehnika, 2016
Cities compete with each other in order to attract more tourists, investors, businesses or residents today. Therefore, more and more attention is paid to the brand building and promotion of the city to the users of local services. However, the perception
Miljanović Mirjana P.
doaj   +1 more source

Strategies to Conquer The Souvenir Business: Case Study of lapis Talas Cake Bogor

Indonesian Journal of Business and Entrepreneurship, 2019
The objectives of this study are 1) to analyze the effect of marketing mix, brand awareness, brand image and region of origin on lapis talas purchasing decision for tourists in Bogor city, 2) to create effective marketing strategies for business ...
Ahmad Ridho, Idqan Fahmi, Siti Jahroh
doaj   +1 more source

STRATEGIC OPTIONS IN THE CONSTRUCTION OF THE BUCHAREST BRAND THROUGH THE APPLICATION ANALYSIS OF THE MEASURING INSTRUMENTS FOR THE URBAN BRANDS [PDF]

Annals of the University of Petrosani: Economics, 2010
The reality demonstrates that, in the present context, the competition between the cities is harsh, amplified by the economic and politic effects of the globalization.
RUXANDRA IRINA POPESCU, RĂZVAN-ANDREI CORBOŞ   +1 more
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