Defining city brand personality: How can literature help? [PDF]
Marketing (Beograd. 1991), 2018 City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important.
Dejanović Aleksandar M. +2 more
doaj
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
doaj +1 more source
Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism FuturesPurpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
doaj +1 more source
The effect of social media and word of mouth on buying interest and brand image in creative economic business [PDF]
International Journal of Data and Network Science, 2023 This study aims to examine and analyze the influence of social media and Word of mouth on Buying Interest through Brand Image in Creative Economy Business in city of Medan, Indonesia.
Bunga Aditi +2 more
doaj +1 more source
Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
doaj +1 more source
From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj +1 more source
Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
doaj +1 more source
Branding an African city through sport: the role of stakeholder engagement. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 City branding is an emerging, contemporary tourism discourse that is growing faster in practice than in academic theory. For African cities that suffer from the ‘Brand Africa’ effect, branding provides a means of differentiation in a competitive global ...
Janice Hemmonsbey, Dr. Brendon Knott
doaj
Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram, 2023 The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo.
Oktavia Mulyani, Nurul Hermina
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A Bibliometric Analysis of Publications in Uremic Toxins From 1991 to 2024
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Uremic toxins are a growing area of research in nephrology, with significant implications in the progression and treatment of chronic kidney disease (CKD) and the management of end‐stage kidney disease (ESKD). This bibliometric analysis aims to evaluate the global research trends, key contributors, and the impact of publications in ...
Yuh‐Shan Ho +7 more
wiley +1 more source