Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management [PDF]
, 2017 Purpose: City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems.
Braun, E. (Erik), Zenker, S. (Sebastian)
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Defining city brand personality: How can literature help? [PDF]
Marketing (Beograd. 1991), 2018 City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important.
Dejanović Aleksandar M. +2 more
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A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT
Архитектон, 2022 The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi Pada Fore Coffee Jalan Semeru Kota Malang) [PDF]
, 2023 This research aims to determine the influence of brand image on customer loyalty of Fore Coffee Jalan Semeru, Malang City, determine the influence of product quality on customer loyalty of Fore Coffee Jalan Semeru, Malang City, determine the influence of
Darmawan, Irfan Rafif
core
Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
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Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism FuturesPurpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
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Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
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From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
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Branding an African city through sport: the role of stakeholder engagement. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 City branding is an emerging, contemporary tourism discourse that is growing faster in practice than in academic theory. For African cities that suffer from the ‘Brand Africa’ effect, branding provides a means of differentiation in a competitive global ...
Janice Hemmonsbey, Dr. Brendon Knott
doaj
Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
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