Results 21 to 30 of about 29,064 (258)
Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
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Arte y Ciudad, 2022 García Carrizo, Jennifer. City Branding: Fundamentos y aplicaciones de marca en espacios culturales y creativos. Madrid: Fragua Editorial, 2021. This book analyzes the importance and management of brand image in urban spaces as post-industrial and postmodern habitats, offering a comprehensive taxonomy of cultural and creative districts based on ...
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Brand City To The Axis Of The City, Identity And Brand
The Journal of Academic Social Resources, 2022 Marka şehir kavramı son yıllarda giderek önem kazanan bir konudur. Şehirler marka olmak için yoğun bir çaba sarf etmektedir. Bu açıdan şehir imajının geliştirilmesi amacıyla çeşitli çalışmalar yapılmaktadır. Şehir imajı çalışmalarında ilk olarak belirlenmesi gereken nasıl bir oluşturulmak istendiğidir.
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The Concept of an Imperial City in The Modern Global World [PDF]
SHS Web of Conferences, 2021 Research background: The author analyzes the phenomenon of cultural identity of the city and its cultural and economic aspects which allows us to create the concept of the Imperial city, and analyze its relationship with its own historical background and
Maltseva Yulia
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The development of Kharkiv tourism brand
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019 Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand.
Natalya Danko, Alona Ryndych
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Socialiniai Tyrimai, 2019 Relevance and problem of the research. The development of city brand is understood as the process when the city becomes a product that can be attractively “sold”.
Lina Bivainienė +1 more
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PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
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CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017 Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
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A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT
Архитектон, 2022 The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
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ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trust ...
Putera I W.A.G., Ekawati N.W.
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