Results 21 to 30 of about 29,131 (257)
ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trust ...
Putera I W.A.G., Ekawati N.W.
doaj
Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty
Jurnal Ilmiah Manajemen dan Bisnis, 2020 This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom +3 more
doaj +1 more source
Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism FuturesPurpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
doaj +1 more source
Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
doaj +1 more source
From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj +1 more source
Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
doaj +1 more source
Branding an African city through sport: the role of stakeholder engagement. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2016 City branding is an emerging, contemporary tourism discourse that is growing faster in practice than in academic theory. For African cities that suffer from the ‘Brand Africa’ effect, branding provides a means of differentiation in a competitive global ...
Janice Hemmonsbey, Dr. Brendon Knott
doaj
Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram, 2023 The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo.
Oktavia Mulyani, Nurul Hermina
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Leukemia is the most common childhood cancer in Mexico, and acute lymphoblastic leukemia (ALL) is the most frequent subtype. Exposure to high concentrations of benzene has been associated with ALL incidence, particularly in urban areas. This study evaluated the relationship between distance to benzene emission sources and the number
Orlando Rivera Zurita +5 more
wiley +1 more source
Agricultural Socio-Economic Empowerment and Agribusiness Journal, 2022 White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar.
Tirto Mulyo +2 more
doaj +1 more source