Socialiniai Tyrimai, 2019 Relevance and problem of the research. The development of city brand is understood as the process when the city becomes a product that can be attractively “sold”.
Lina Bivainienė +1 more
doaj +1 more source
A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT
Архитектон, 2022 The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
doaj +1 more source
PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
doaj +1 more source
Defining city brand personality: How can literature help? [PDF]
Marketing (Beograd. 1991), 2018 City branding has a strategic dimension. When it comes to defining city branding strategy, creating city brand personality, that is, defining a set of human characteristics that are connected to city brand, is particularly important.
Dejanović Aleksandar M. +2 more
doaj
ROLE OF BRAND IMAGE AND BRAND TRUST IN MEDIATING E-WOM ON REPURCHASE INTENTION OF CHATIME DRINK IN DENPASAR [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The aims of this research to explain the influence of e-WOM on repurchase intentions, brand image, and brand trust, to explain the influence of brand image and brand trust on repurchase intentions, and to explain the role of brand image and brand trust ...
Putera I W.A.G., Ekawati N.W.
doaj
Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk [PDF]
Journal of Tourism FuturesPurpose – This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention.
Andriani Kusumawati +3 more
doaj +1 more source
The effect of social media and word of mouth on buying interest and brand image in creative economic business [PDF]
International Journal of Data and Network Science, 2023 This study aims to examine and analyze the influence of social media and Word of mouth on Buying Interest through Brand Image in Creative Economy Business in city of Medan, Indonesia.
Bunga Aditi +2 more
doaj +1 more source
Model impact branding on the city reputation and its role on the city performance [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 Reputation is a key issue in business. Like organizations, cities also compete at regional, national, and even international level. In such a competitive environment, reputation can be a valuable resource for a city.
Sayyed Mohammad Tabatabaei Nasab +2 more
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj +1 more source