Results 11 to 20 of about 3,787,443 (232)
New Media Urbanism: How Brand-driven City Building is Virtualising the Actual of Space [PDF]
This work is an investigation of the cultural phenomenon of branding in relation to its transformational effects on the contemporary spatial – and urban – reality.
Gutzmer, Alexander
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CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
doaj +1 more source
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
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Defining and managing city brand essence: Case study of Vranje [PDF]
Marketing (Beograd. 1991), 2023 The paper highlights that in the process of identifying the brand essence, it is not enough to simply carry out quantitative research, but an in-depth study of the city's history and culture is also necessary - language, customs, myths, legends, symbols,
Dejanović Aleksandar +2 more
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Strategic Design through Brand Contextualization [PDF]
, 2013 Providing meaningful customer experience is at the core of any successful business activity. Brands can function as vehicles to bundle the ingredients of experience together and give them structure by which consumers are able to understand and interpret ...
Nikitas, Alexandros +2 more
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Competitiveness of city geo-brand assessment: selecting the research methodology
Вестник университета, 2023 The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness.
I. Yu. Aleksandrova
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Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
doaj +1 more source
The Concept of an Imperial City in The Modern Global World [PDF]
SHS Web of Conferences, 2021 Research background: The author analyzes the phenomenon of cultural identity of the city and its cultural and economic aspects which allows us to create the concept of the Imperial city, and analyze its relationship with its own historical background and
Maltseva Yulia
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도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구
Asia Marketing Journal, 2008 The purpose of this study is to investigate the antecedents of city brand personality and those effects on city brand personality and attitude toward city.
Chang Jo Yoo +2 more
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The development of Kharkiv tourism brand
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019 Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand.
Natalya Danko, Alona Ryndych
doaj +1 more source