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Journal of Asian Architecture and Building EngineeringThe city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type.
Wenqiang Zhao, Lee Seokhyun
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Factors Determining City Brand Equity—A Systematic Literature Review [PDF]
Sustainability, 2020 The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were
Hanna Gorska-Warsewicz
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Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China [PDF]
Foods, 2023 Food is an indispensable part of destination tourism resources and attractions, playing a vital role in the marketing and promotion of the destination. Food can also be viewed as an important brand that the destination can develop.
Fei Jiang +3 more
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AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
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Factors Affecting Brand Equity in Batu Tourism City [PDF]
Advances in Economics, Business and Management Research, 2021 ABSTRACT- This study aims to determine the effect of Brand Awareness, Brand Image, Brand Loyalty, Perceived Brand Quality on Brand Equity in Batu Tourism City. The City of Batu has designated its area as an agropolitan tourism center in East Java. This study uses qualitative research methods with data analysis in the form of SEM (Structural Equation ...
Prita Ayu Kusumawardhany +2 more
openaire +3 more sources
Branding cities, regions and countries: the roadmap of place brand equity [PDF]
RAUSP Management Journal, 2021 Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti +1 more
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From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
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City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China [PDF]
International Journal of Business and Economics Research, 2017 Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation ...
exaly +2 more sources
CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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