Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China [PDF]
Foods, 2023 Food is an indispensable part of destination tourism resources and attractions, playing a vital role in the marketing and promotion of the destination. Food can also be viewed as an important brand that the destination can develop.
Fei Jiang +3 more
doaj +4 more sources
Journal of Asian Architecture and Building EngineeringThe city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type.
Wenqiang Zhao, Lee Seokhyun
doaj +3 more sources
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
doaj +2 more sources
PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK [PDF]
E-Jurnal Manajemen, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
I Komang Satria Warla Putra +2 more
doaj +4 more sources
Factors Determining City Brand Equity—A Systematic Literature Review [PDF]
Sustainability, 2020 The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were
Hanna Górska-Warsewicz
exaly +2 more sources
Branding cities, regions and countries: the roadmap of place brand equity [PDF]
RAUSP Management Journal, 2021 Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti +1 more
doaj +3 more sources
PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK [PDF]
Jurnal Agrisep, 2014 Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance.
Bonodikun Bonodikun +2 more
doaj +5 more sources
Investigating the effects of different levels of CRM investment on development of brand equity [PDF]
Management Science Letters, 2014 This paper investigates the effects of different marketing strategies including basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing on brand equity. The proposed study uses two questionnaires, one for
Hamed Abbasi +3 more
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City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China [PDF]
International Journal of Business and Economics Research, 2017 Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation ...
exaly +2 more sources
Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?
Place Branding and Public Diplomacy, 2018 Greenness, creativity and smartness are three common themes that cities often use to market or brand themselves as attractive and sustainable places. These themes have their own trajectories of theoretical development, but their ability to generate values to the people shows that a theme has the potential to be transformed into a promising brand.
Chung-Shing Chan
exaly +3 more sources