Results 31 to 40 of about 4,203,026 (282)
Revista Gestão em Análise, 2022 This article studies the relationships between the antecedents of brand equity and the subsequent ones that are moderated by the top-of-mind services in the context of the strategic subprojects of the digital city of Fortaleza.
José Sarto Freire Castelo +1 more
doaj +1 more source
Customer satisfaction and trust interaction model [PDF]
Management Science Letters, 2021 The purpose of this study is to identify and analyze the interaction between customer satisfaction and trust in a structural model. Sample consists of 210 Suzuki motor bikes’ users, aged 17-64, domiciled in Medan.
Napitupulu, Runggu Besmandala +3 more
doaj +1 more source
Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level [PDF]
The Journal of the Korea Contents Association, 2012 The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces.
Min-Jae Lee, Yeon-Ju Lee, Won-Seok Seo
openaire +1 more source
The role of social status of brand equity on customer invocations the brand of equatic complexes [PDF]
مطالعات راهبردی جامعهشناختی در ورزش, 2022 Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive ...
Zahra Aminiroshan +2 more
doaj +1 more source
The role of localization strategy in development of brand equity: A case study of Samsumg firm [PDF]
Management Science Letters, 2015 In this paper an attempt is made to analyze the components of localization strategy including attribute policy, benefits policy, application/implementation policy, consumer policy, competition policy, quality/price policy and product category policy on ...
Marzieh Babayi , Zeinolabedin Rahmani
doaj +1 more source
The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [PDF]
مدیریت بازرگانی, 2017 Today, many organizations believe that brand is one of the most valuable assets. The most important characteristics of a brand are brand trust and equity. Various factors affect the brand trust and equity such as religious beliefs.
سید علیقلی روشن +2 more
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhThe research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing.
Ngô Thị Lan +3 more
doaj +1 more source
An investigation on the effects of emotional intelligence in development of brand equity [PDF]
Management Science Letters, 2014 This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry.
Hosseinali Aziziha +5 more
doaj +1 more source
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon +9 more
wiley +1 more source