Results 31 to 40 of about 3,234 (291)
Revista Gestão em Análise, 2022 This article studies the relationships between the antecedents of brand equity and the subsequent ones that are moderated by the top-of-mind services in the context of the strategic subprojects of the digital city of Fortaleza.
José Sarto Freire Castelo +1 more
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Brand Equity and Brand Performance on Branded Apparels in Chennai City
International Journal of Innovative Technology and Exploring Engineering, 2019 The present paper focuses mainly on perceived quality, trust and loyalty of brand. Virtually, the equity of the brand is copiously considered comprising assets, liabilities name as well and symbol of the brand that either addsorsubtracts from the value provided by a product or service to a firm and/or to that firm’s customers.
V. Devendranath Reddy +1 more
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Customer satisfaction and trust interaction model [PDF]
Management Science Letters, 2021 The purpose of this study is to identify and analyze the interaction between customer satisfaction and trust in a structural model. Sample consists of 210 Suzuki motor bikes’ users, aged 17-64, domiciled in Medan.
Napitupulu, Runggu Besmandala +3 more
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The role of social status of brand equity on customer invocations the brand of equatic complexes [PDF]
مطالعات راهبردی جامعهشناختی در ورزش, 2022 Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive ...
Zahra Aminiroshan +2 more
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Jurnal Syntax Admiration, 2023 Currently, marketing aspects no longer focus solely on product functions but are more geared towards brand competition. Successful products or services always have a strong or dominant brand in the market. This research aims to (1) determine the influence of brand awareness, brand image, and brand equity on brand attitude and its impact on the ...
Amir Rumra, Noersyam Muhrim
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The role of localization strategy in development of brand equity: A case study of Samsumg firm [PDF]
Management Science Letters, 2015 In this paper an attempt is made to analyze the components of localization strategy including attribute policy, benefits policy, application/implementation policy, consumer policy, competition policy, quality/price policy and product category policy on ...
Marzieh Babayi , Zeinolabedin Rahmani
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Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level [PDF]
The Journal of the Korea Contents Association, 2012 The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces.
Min-Jae Lee, Yeon-Ju Lee, Won-Seok Seo
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The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [PDF]
مدیریت بازرگانی, 2017 Today, many organizations believe that brand is one of the most valuable assets. The most important characteristics of a brand are brand trust and equity. Various factors affect the brand trust and equity such as religious beliefs.
سید علیقلی روشن +2 more
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An investigation on the effects of emotional intelligence in development of brand equity [PDF]
Management Science Letters, 2014 This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry.
Hosseinali Aziziha +5 more
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Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms. [PDF]
, 2009 Understanding the internationalization of professional services like advertising, architecture, accounting, consulting and legal services continues to attract considerable attention in academic and policy circles.
Hewitson, Andrew +5 more
core +1 more source