Results 31 to 40 of about 2,372 (252)

The role of social status of brand equity on customer invocations the brand of equatic complexes [PDF]

مطالعات راهبردی جامعه‌شناختی در ورزش, 2022
Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive ...
Zahra Aminiroshan, Elham Khoshbakht Ahmadi, Seyed Morteza Azimzadeh   +2 more
doaj   +1 more source

Exploratory Study on the Effect of Brand Equity on Brand Loyalty : Focusing on the Brand of Tourism Resources in Cities and Counties Level [PDF]

The Journal of the Korea Contents Association, 2012
The purpose of this paper is to conceptualize the brand of tourism resources and examine the effects of brand equity on brand loyalty focusing on the brand of tourism resources in cities and counties level. To this end, we reviewed the literatures and analysed 410 surveys from the 8 provinces.
Min-Jae Lee, Yeon-Ju Lee, Won-Seok Seo
openaire   +1 more source

The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [PDF]

‫مدیریت بازرگانی, 2017
Today, many organizations believe that brand is one of the most valuable assets. The most important characteristics of a brand are brand trust and equity. Various factors affect the brand trust and equity such as religious beliefs.
سید علیقلی روشن, محمد اسماعیل اعزازی, Fariba Bakhshi   +2 more
doaj   +1 more source

The impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
The research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing.
Ngô Thị Lan, Nguyễn Thị Huyền Ngân, Nguyễn Thị Thanh Ngân, Nguyễn Thị Ngọc Hiệp   +3 more
doaj   +1 more source

An investigation on the effects of emotional intelligence in development of brand equity [PDF]

Management Science Letters, 2014
This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry.
Hosseinali Aziziha, Ashkan Faraji, Ali Khodsetan, Reza Tahermanesh, Seyed Shahab Mousavi, Elham Agha Alikhani   +5 more
doaj   +1 more source

BMT4me En Español: Multisite Feasibility and Usability Testing of a Spanish‐Language mHealth Adherence Support App for Spanish‐Speaking Caregivers of Children After Hematopoietic Stem Cell Transplantation and Cancer Treatment

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Medication nonadherence during the first 100 days after pediatric hematopoietic stem cell transplantation (HSCT) and during oncology treatment increases risk for complications. BMT4me is a caregiver‐facing mobile health (mHealth) application providing medication reminders, symptom tracking, and note‐taking features to support ...
Micah A. Skeens, Madeline R. Peek, Bianca Franklin, Emre Sezgin, Melissa Beauchemin   +4 more
wiley   +1 more source

Survival by Race and Ethnicity in Children and Adolescents/Young Adults With Relapsed/Refractory Hodgkin Lymphoma: A Pooled Analysis of Children's Oncology Group Trials

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose Despite 5‐year survival rates of over 90% among children and adolescents/young adults (CAYAs) with classic Hodgkin lymphoma (cHL), 15%–20% relapse after frontline therapy. Prior analysis of frontline Children's Oncology Group (COG) clinical trials demonstrated that, despite similar rates of relapse, non‐Hispanic Black (NHB) and ...
Mallorie B. Heneghan, Lindsay A. Renfro, Yue Wu, Katia M. Crisler, Erin Marcotte, Tanya Trippett, Terzah Horton, Bradford S. Hoppe, Frank G. Keller, Chris Forlenza, Cindy Schwartz, Kara M. Kelly, Peter D. Cole, Sharon M. Castellino, Justine M. Kahn   +14 more
wiley   +1 more source

The Influence of Brand Equity, Brand Experience, and Brand Reputation on Brand Loyalty (Study of DANA E-Wallet Application users in Semarang City)

JURNAL BISNIS STRATEGI, 2023
The increasingly rapid development of technology has an impact on the use of e-wallet transactions. E-wallet is an innovation supported by technological developments as a digital wallet that can be accessed easily and cheaply. One e-wallet that is often used by people is DANA.
Teta Kirana Pangestika, Farida Indriani
openaire   +1 more source

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

Molecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch, Isabel Vogel, Sina Nokodian, Johanna Moeller, Antonia Blechschmidt, Vicky Hecht, Vanessa Kuentzel, Katharina Thiedig, Melissa Schwab, Oliver Schilling, Holger Bronger, Marion Kiechle, Viktor Magdolen, Tobias Dreyer   +13 more
wiley   +1 more source

Explicating Brand Equity in the Information Technology Sector in Vietnam

Administrative Sciences, 2021
Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand.
Hien Thi Ngoc Huynh, Hoa Doan Xuan Trieu, Phuong Van Nguyen, Tue Gia Tran, Long Nguyen Hai Lam   +4 more
doaj   +1 more source