Results 51 to 60 of about 4,203,026 (282)

Rural Labor Supply and Economic Opportunities: Commuting, Migration, Tariffs, and Immigration

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Some rural counties remain dependent on agricultural or manufacturing jobs, but an increasing proportion have diversified economics. Rural counties also differ in their abilities to commute to an urban market characterized by higher wages and labor productivity.
Peter F. Orazem, Mary C. Ahearn
wiley   +1 more source

Societal communication and brand equity [PDF]

Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms.
Florence Benoît-Moreau, Béatrice Parguel   +1 more
core   +2 more sources

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Brand Equity and Consumer Response in the Food and Beverage Industry (Cafés) in Saudi Arabia

International Journal of Emerging Research in Engineering, Science, and Management
In the competitive landscape of the food and beverage industry, brand equity and consumer response are crucial aspects influencing a café’s success. This study investigates the impact of brand equity dimensions (brand awareness, brand association, brand ...
Dalia Diab, Tahreem Noor Khan, Raya Saad Almjnoni   +2 more
doaj   +1 more source

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]

Innovative Marketing
During collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno   +4 more
doaj   +1 more source

Large Language Model‐Based Chatbots in Higher Education

Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci, Merve Eryilmaz, Ail K. Yetisen, Savas Tasoglu, Aydogan Ozcan   +4 more
wiley   +1 more source

The impact of university social responsibility on university’s students-based brand equity

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
This study evaluates the impact of University Social Responsibility (USR) practices on university brand equity based on students. A quantitative research method was mainly employed to test hypotheses and the research model using a data set from 482 ...
Dư Thị Chung
doaj   +1 more source

PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK

Jurnal Agrisep, 2014
Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance.
Bonodikun Bonodikun, Putri Suci Asriani, Budiyanto Budiyanto   +2 more
doaj   +1 more source

The Herfindahl neutral point: A firm‐level threshold for managing market concentration with evidence from US hog packing

American Journal of Agricultural Economics, EarlyView.
Abstract This paper derives a firm‐level threshold, the Herfindahl Neutral Point, from the standard concentration index used in merger review. At this threshold, a marginal expansion leaves the index unchanged. Firms below the threshold reduce concentration when they expand; firms above it increase concentration.
Andrew J. Keller, Krishna P. Paudel
wiley   +1 more source

Leveraging City Brand Equity: A PLS-SEM Approach

WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT
Amidst a constant battle for a share of travelers’ wallets, a city’s competitive edge can be enhanced by its brand. This study examines how cities can boost their competitiveness by developing strong destination brands, much like products and services.
Irisi Kasapi, Ines Nurja, Eriona Shtëmbari, Andromahi Kufo   +3 more
openaire   +1 more source