Results 51 to 60 of about 146,481 (290)

Explicating Brand Equity in the Information Technology Sector in Vietnam

Administrative Sciences, 2021
Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand.
Hien Thi Ngoc Huynh, Hoa Doan Xuan Trieu, Phuong Van Nguyen, Tue Gia Tran, Long Nguyen Hai Lam   +4 more
doaj   +1 more source

ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGETERHADAP BRAND EQUITY DAN DAMPAKNYA PADA MINAT BELI KONSUMEN (Studi Kasus Product Placement Mie Instan Indomie Di Dalam Film 5 Cm) [PDF]

, 2013
This study its has background for instant noodles sachet industry competition. Survey based from top brand index, had been decline of brand value instant noodle “indomie” from 2010 until 2012 to decline indication of brand equity.
KUMALASARI, Puti, SUGIARTO, Yohanes
core  

Savannah Hockey Classic: An Evaluation of Event Personality and Economic Impact [PDF]

, 2011
In 2009, the Savannah Sports Council hosted its 11th annual Savannah Hockey Classic. In order to assist the future marketing of this event, a study was undertaken to assist the Savannah Sports Council in 3 major ways: (1) To obtain a consumer profile of ...
Dees, Windy, Ph.D., Hall, Todd, Ph.D.
core   +3 more sources

Endothelial GPR68 Is Essential for Arteriogenesis and Represents a Therapeutic Target in a Model of Peripheral Artery Disease

Advanced Science, EarlyView.
Endothelial GPR68 is identified as a critical regulator of collateral artery growth in peripheral artery disease. Genetic and pharmacological evidence demonstrates that GPR68 integrates hemodynamic cues to drive monocyte recruitment and inflammatory remodeling, thereby promoting collateral arteriogenesis and tissue perfusion after ischemia ...
Yiyan Song, Senyi Peng, Zhilei Huang, Miao Yu, Mingyue Wu, Yuexin Zhu, Zeyi Zhou, Yongshan Liu, Yalin Zhang, Yu Huang, Zhongxing Wang, Fu‐Li Xiang, Jie Xu   +12 more
wiley   +1 more source

Brand Equity and Consumer Response in the Food and Beverage Industry (Cafés) in Saudi Arabia

International Journal of Emerging Research in Engineering, Science, and Management
In the competitive landscape of the food and beverage industry, brand equity and consumer response are crucial aspects influencing a café’s success. This study investigates the impact of brand equity dimensions (brand awareness, brand association, brand ...
Dalia Diab, Tahreem Noor Khan, Raya Saad Almjnoni   +2 more
doaj   +1 more source

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]

Innovative Marketing
During collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno   +4 more
doaj   +1 more source

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]

European Journal of Management and Business Economics, 2018
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic, Luisa Andreu, Rafael Curras-Perez   +2 more
doaj   +1 more source

PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH [PDF]

, 2015
This research aimed to measure the effect of green brand image to green brand equity with green satisfaction as mediating variabelo at The Body Shop product in Banda Aceh City . The sample used in this research are The Body Shop product costumer in Banda
Cut nurul fathia
core  

Mapping the “Supply–Demand–Flow” of Ecosystem Services for Ecosystem Management in China

Advanced Science, EarlyView.
This study develops a “supply–demand–flow” framework clarifies how ecosystem services move between regions by distinguishing potential and actual supply and demand. Using integrated biophysical–socioeconomic modeling, nine services in China were mapped.
Yikun Zhang, Yadong Yang, Yongsheng Wang, Guirui Yu   +3 more
wiley   +1 more source

The impact of university social responsibility on university’s students-based brand equity

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
This study evaluates the impact of University Social Responsibility (USR) practices on university brand equity based on students. A quantitative research method was mainly employed to test hypotheses and the research model using a data set from 482 ...
Dư Thị Chung
doaj   +1 more source