Results 41 to 50 of about 2,372 (252)

The Effect Brand Awareness And Brand Equity On The Buying Decisions (Survey on consumers of Honda Beat Tasikmalaya City)

Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, 2023
The purpose of this study is to determine the effect of brand awareness and brand equity on the buying decision to the Honda Beat Tasikmalaya city.The research method used is a questionnaire method with a survey approach of 100 respondents who are consumers of Honda Beat. The types of data used are primary data and secondary data.
Iis Aisyah Sobariah, Depy Muhamad Pauzy, Arif Arif   +2 more
openaire   +1 more source

Five‐Year Disease Progression in Synuclein Seeding Positive Sporadic Parkinson's Disease

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To provide a comprehensive description of disease progression in synuclein seeding assay (SAA) positive sporadic Parkinson Disease participants, using Neuronal Synuclein Disease integrated biological and functional impairment staging framework.
Paulina Gonzalez‐Latapi, Caroline Gochanour, Seung Ho Choi, Hyunkeun Cho, Chelsea Caspell‐Garcia, Christopher Coffey, Michael Brumm, David‐Erick Lafontant, Yuge Xiao, Thomas Tropea, John Seibyl, Caroline Tanner, Charles S. Venuto, Karl Kieburtz, Lana M. Chahine, Kathleen L. Poston, Andrew Siderowf, Kenneth Marek, Tanya Simuni, The Parkinson's Progression Markers Initiative   +19 more
wiley   +1 more source

The Role of Storytelling, E-WOM, and Brand Experience in Shaping Brand Engagement and Brand Equity Among Generation Z Consumers

Jurnal Ecogen
This study examines the influence of storytelling, electronic word of mouth (e-WOM), and brand experience on brand engagement and their subsequent impact on brand equity among Generation Z consumers of Skintific skincare products in Malang City.
Vivi Armanda, Nur-Laili
doaj   +1 more source

Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam

Cogent Business & Management, 2022
Understanding the factors that contribute to store brand equity in the Vietnamese retailing industry is important. This study expands the “stimuli” components in the stimuli–organism-response (S-O-R) framework by considering the role of store information
Minh Duy Vo, Si Van Nguyen
doaj   +1 more source

Impact of Brand Equity on Television in Chennai City

International Journal of Recent Technology and Engineering, 2019
Traditionally branding was seen as a mark of identification whereas now branding focuses on creating loyalty to the brand and helps in building long-lasting relationships with the customers. This empirical study highlights the impact of brand equity on television. Indian television market has numerous brands and the customers have the freedom to choose
openaire   +1 more source

Factors Associated With the Rising Trend in Self‐Reported Cognitive Disability Among U.S. Adults Aged 18–39 From 2013–2024

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon, Ka‐Ho Wong, Mirriam Mananah, Christopher D. Anderson, Ada Fenick, Amy Arnsten, Arman Fesharaki‐Zadeh, James C. McPartland, Mary L. Adams, Kevin N. Sheth   +9 more
wiley   +1 more source

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]

European Journal of Management and Business Economics, 2018
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic, Luisa Andreu, Rafael Curras-Perez   +2 more
doaj   +1 more source

The Price of Precision: A Critical Review of Molecular Diagnostics in Glioma, From Guidelines to Global Disparities

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Gliomas have undergone a profound redefinition over the past decade, transitioning from morphology‐based entities to biologically coherent diseases defined by molecular alterations. The 2021 WHO Classification of Tumors of the Central Nervous System and its 2022 update formalize this shift, establishing integrated diagnosis as the global ...
Maria Guarnaccia, Sebastiano Cavallaro
wiley   +1 more source

Brand Equity and Consumer Response in the Food and Beverage Industry (Cafés) in Saudi Arabia

International Journal of Emerging Research in Engineering, Science, and Management
In the competitive landscape of the food and beverage industry, brand equity and consumer response are crucial aspects influencing a café’s success. This study investigates the impact of brand equity dimensions (brand awareness, brand association, brand ...
Dalia Diab, Tahreem Noor Khan, Raya Saad Almjnoni   +2 more
doaj   +1 more source

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]

Innovative Marketing
During collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno   +4 more
doaj   +1 more source