Results 41 to 50 of about 3,234 (291)

The impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant in Ho Chi Minh City

open access: yesTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
The research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing.
Ngô Thị Lan   +3 more
doaj   +1 more source

The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand

open access: yes, 2020
This thesis study wants to implement a model test for better understandings of brand equity and consumer responses toward Cho Gao Dragon Fruit brand. With the rapid growth of agriculture, including domestic consumption and export of the dragon fruits, it
Nguyet, Nguyen Thi Minh   +5 more
core   +2 more sources

The Influence of Perceived Quality, Brand Equity, Brand Image and Brand Trust on Customer Brand Loyalty (Study at Sulutgo Bank in Manado City)

open access: yes, 2023
The phenomena or problems that exist so that this research is raised are due to the rise of skimming banking crimes or acts of theft of information or breaking into accounts by illegally copying data contained on the magnetic stripe of credit or debit ...
Kindangen, Paulus   +2 more
core   +1 more source

Five‐Year Disease Progression in Synuclein Seeding Positive Sporadic Parkinson's Disease

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To provide a comprehensive description of disease progression in synuclein seeding assay (SAA) positive sporadic Parkinson Disease participants, using Neuronal Synuclein Disease integrated biological and functional impairment staging framework.
Paulina Gonzalez‐Latapi   +19 more
wiley   +1 more source

Prevalence of Systemic Lupus Erythematosus in Australia, 2010–2022: A Population‐Based Study Using Linked National Administrative Health Data

open access: yesArthritis Care &Research, EarlyView.
Objective Systemic lupus erythematosus (SLE) is a heterogenous inflammatory condition with widely varying global prevalence estimates. The frequency of SLE in the general population of Australia has been reported to be notably lower than contemporary estimates in countries such as the United States or United Kingdom, at 19 to 39 per 100,000 as opposed ...
Lucinda Roper   +7 more
wiley   +1 more source

Mapping the “Supply–Demand–Flow” of Ecosystem Services for Ecosystem Management in China

open access: yesAdvanced Science, EarlyView.
This study develops a “supply–demand–flow” framework clarifies how ecosystem services move between regions by distinguishing potential and actual supply and demand. Using integrated biophysical–socioeconomic modeling, nine services in China were mapped.
Yikun Zhang   +3 more
wiley   +1 more source

Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd. [PDF]

open access: yes, 2013
This paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd.
Masum, Abdul Kadar Mohammad   +2 more
core   +2 more sources

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]

open access: yesEuropean Journal of Management and Business Economics, 2018
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic   +2 more
doaj   +1 more source

Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam

open access: yesCogent Business & Management, 2022
Understanding the factors that contribute to store brand equity in the Vietnamese retailing industry is important. This study expands the “stimuli” components in the stimuli–organism-response (S-O-R) framework by considering the role of store information
Minh Duy Vo, Si Van Nguyen
doaj   +1 more source

A mixed method study of airline brand equity [PDF]

open access: yes, 2012
This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity.
Nakaprasit, Ayudh
core  

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