Results 61 to 70 of about 3,234 (291)
American Journal of Agricultural Economics, EarlyView.Abstract This paper derives a firm‐level threshold, the Herfindahl Neutral Point, from the standard concentration index used in merger review. At this threshold, a marginal expansion leaves the index unchanged. Firms below the threshold reduce concentration when they expand; firms above it increase concentration.
Andrew J. Keller, Krishna P. Paudel
wiley +1 more source
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives
SAGE Open, 2021 A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers.
Minh-Tri Ha
doaj +1 more source
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, 2023 The purpose of this study is to determine the effect of brand awareness and brand equity on the buying decision to the Honda Beat Tasikmalaya city.The research method used is a questionnaire method with a survey approach of 100 respondents who are consumers of Honda Beat. The types of data used are primary data and secondary data.
Iis Aisyah Sobariah +2 more
openaire +1 more source
The Effect of Brand Equity toward Purchasing Decision of HP Laptop in Bengkulu City
Journal of Indonesian Management, 2021 This study aimed to determine the effect of brand equity toward purchasing decision of HP laptop in Bengkulu city. The sample of this study were 96 people. The data analysis technique of this study used simpel linier regression test and partial test.
Mustika Rahmawati, Meilaty Finthariasari
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The rain feels different under the same umbrella: Experiences with poverty across LGBTQ subgroups
American Journal of Community Psychology, EarlyView.Abstract Population‐based survey data have demonstrated that LGBTQ communities report varying rates of economic insecurity, yet very little research directly assesses how pathways into and experiences with poverty look different among subgroups at the intersections of sexual orientation and gender identity (SOGI).
Bianca D. M. Wilson, Lillian Nguyen
wiley +1 more source
ECONOMICA, 2020 This study aims to determine the effect of Brand Equity on Brand Trust through Brand Reputation as a mediating variable (Study on costumers of Sate KMS in Padang City). This research is explanatory with quantitative methods.
RAHMAH, YELMUNA +2 more
openaire +3 more sources
American Journal of Community Psychology, EarlyView.Abstract In Canada, precarious migration is largely invisibilized. Nonetheless, b/ordering greatly affects people's realities by limiting access to social rights. In Quebec, migrants with precarious status (MPS) do not have access to healthcare, although Quebec has a “universal” healthcare coverage.
Émilie Pigeon‐Gagné +3 more
wiley +1 more source
Impact of Brand Equity on Television in Chennai City
International Journal of Recent Technology and Engineering, 2019 Traditionally branding was seen as a mark of identification whereas now branding focuses on creating loyalty to the brand and helps in building long-lasting relationships with the customers. This empirical study highlights the impact of brand equity on television. Indian television market has numerous brands and the customers have the freedom to choose
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American Journal of Community Psychology, EarlyView.Abstract An ecological model was developed to examine the pathways linking immigration state policies to physically safe work conditions and work volition, interpersonal discrimination, and mental health distress. The ecological framework was tested among two subsamples totaling 529 Latinx immigrant participants: (1) immigrants who resided in states ...
Germán A. Cadenas +6 more
wiley +1 more source
STUDY ON THE EFFECT OF BRAND EQUITY ON IPHONE PRODUCT CUSTOMERS IN SEMARANG CITY
International Journal of Economics, Business and Accounting Research (IJEBAR), 2022 In the growth of the world economy, business competition between companies is tight and increasing, especially in business competition in Indonesia. Many companies are competing to keep their customers in order to keep using the products offered. Every company tries to fulfill the wishes of consumers by delivering the desired goods or services (Halim ...
openaire +1 more source