Results 81 to 90 of about 4,203,026 (282)

The role of brand equity and crisis type on corporate brand alliances in crises [PDF]

, 2020
Co-branding is regarded as a beneficial corporate branding strategy. Corporate crises can,however, result in one or both brands damaging customer-firm relationships.
Jaywant Singh, Quamina, L.T., Kottasz, Rita, Quamina, La Toya, Benedetta Crisafulli, Quamina, L., Crisafulli, Benedetta, Rita Kottasz, La Toya Quamina, Singh, Jaywant, Crisafulli, B., Singh, J., Kottasz, R.   +12 more
core   +1 more source

The Culturally and Linguistically Diverse Workforce in Early Childhood Education: Findings From a National Survey of Australian Centre‐Based Services

Australian Journal of Social Issues, EarlyView.
ABSTRACT Culturally responsive early childhood education (ECE) environments can increase child and family participation, enhance service quality, and improve developmental outcomes for children. Educators from culturally and linguistically diverse (CALD) backgrounds contribute to inclusive ECE and are crucial for addressing workforce shortages.
Sene Gide, Linda Harrison, Sandie Wong, Frances Press, Belinda Davis   +4 more
wiley   +1 more source

Housing as Asset‐Based Welfare in Australia: An Investigation Through a Consumption Lens

Australian Journal of Social Issues, EarlyView.
ABSTRACT Housing asset‐based welfare has long been a key component of Australia's social policy. This resonates with a parallel literature identifying a trade‐off between homeownership and the size of nations' welfare states, wherein owner‐occupiers in smaller welfare states tend to come to rely on housing wealth to meet many of their welfare needs ...
Gavin A. Wood, Christopher Phelps, Silvia Salazar, Rachel Ong ViforJ   +3 more
wiley   +1 more source

Corporate social marketing and brand equity – a case of dairy products in Vietnam

Cogent Business & Management
The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam.
Thi Quy Vo, Tuan Nguyen-Anh
doaj   +1 more source

‘We Are Australia’: Unpacking Aboriginal and Torres Strait Islander People's Understandings and Experiences of Australian Identity

Australian Journal of Social Issues, EarlyView.
ABSTRACT Aboriginal and Torres Strait Islander people are the oldest living custodians in the world. However, Australian identity has been purposefully established to exclude Aboriginal and Torres Strait Islander people, contributing to systemic oppression and harmful consequences. Understanding the perspectives and experiences of Aboriginal and Torres
Jack Farrugia, Jonathan Bullen
wiley   +1 more source

Rethinking Support Allocation: Mental Health and Patterns of Homelessness Support Utilisation

Australian Journal of Social Issues, EarlyView.
ABSTRACT Homelessness support agencies face substantial puzzles in allocating scarce resources: who gets access and who stays on the waitlist? This paper examines the influence of mental illness on the patterns of consuming non‐clinical homelessness support by persons experiencing homelessness and at risk.
Godwin Kavaarpuo, Kathryn Daley
wiley   +1 more source

Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product [PDF]

کاوش‌های مدیریت بازرگانی, 2014
Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension.
d faiz, m deghanisoltani
doaj  

Beyond Consultation: A Scoping Review of Guidance for Organisations Practicing Inclusive Research and Co‐Production With People With Cognitive Disability in the Australian Context

Australian Journal of Social Issues, EarlyView.
ABSTRACT Participatory approaches such as inclusive research and co‐production are recognised as best practice in disability research and service design. These approaches promote inclusion and improve the relevance, quality, and impact of research and services.
Jacinta Oakley, Em Bould, Natasha Layton
wiley   +1 more source

PERAN BRAND IMAGESEBAGAI PEMEDIASI PENGARUH COUNTRY OF ORIGINPADA BRAND EQUITY

Matrik, 2015
The aim of this study is to determine the mediating role of brand image on the influence of countryof origin on brand equity of Toyota car in Denpasar City. This research was conducted to 150 samples by implementing purposive sampling method.
Pratiwi Ni Luh Putu Mira, Kerti Yasa Ni Nyoman   +1 more
doaj  

An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry [PDF]

Management Science Letters, 2012
In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality ...
Maryam Safaei, Nasr Azad, Ozhan Karimi
doaj