Results 81 to 90 of about 3,234 (291)
Impact of Meme advertising on brand equity
, 2022 Link to publisher's homepage at https://ijbt.unimap.edu.myThis study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population
Junaid, Ansari +3 more
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Brand Equity of Banyuwangi as a Natural Tourism Destination [PDF]
, 2021 This study aims to investigate the brand equity of Banyuwangi city as a natural tourism branding. The questionnaire data is obtained from 160 local tourists who have traveled to Banyuwangi. Hypothesis testing is done by using a structural equation model.
Rahayu, Siti, Hariadi, Sugeng
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UNRAVELING BRAND COOLNESS EFFECTS ON BRAND LOVE AND BRAND EQUITY: INSIGHT FROM BALI, INDONESIA
, 2023 This research aims to analyze the relationships between brand coolness, brand love, and brand equity in the context of a tourist destination. Questionnaires were used as the primary instrument to collect data from the 300 domestic tourists who traveled ...
Ka Praja, Rian, Khamwon, Anon
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Australian Journal of Social Issues, EarlyView.ABSTRACT Migrant healthcare workers in Australia find themselves at the centre of three intersecting concerns, often presented as ‘crises’ in contemporary discourse: the ‘care crisis’, the ‘housing crisis’ and the ‘migration crisis.’ Yet their own perspectives on these issues are rarely foregrounded. This paper explores the role of homeownership in the
Leah Williams Veazey
wiley +1 more source
The influence of product design on establishing brand equity
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
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Green marketing mix and brand equity among consumers of green products in Davao City, Philippines
, 2023 This study investigates the influence of the green marketing mix on brand equity among consumers of green products in Davao City, Philippines. The research identifies significant relationships between green marketing practices, specifically focusing on ...
Butaslac, Liza May +3 more
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Australian Journal of Social Issues, EarlyView.ABSTRACT Culturally responsive early childhood education (ECE) environments can increase child and family participation, enhance service quality, and improve developmental outcomes for children. Educators from culturally and linguistically diverse (CALD) backgrounds contribute to inclusive ECE and are crucial for addressing workforce shortages.
Sene Gide +4 more
wiley +1 more source
Brand Equity Model of Tourism Destination
, 2010 [[abstract]]Facing with the competitive tourism market, there are more and more destination marketers start to apply brand theory to tourism destination marketing. More specifically, they create the destination brand equity by using a series of marketing
Lia,Wan-Lin
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Housing as Asset‐Based Welfare in Australia: An Investigation Through a Consumption Lens
Australian Journal of Social Issues, EarlyView.ABSTRACT Housing asset‐based welfare has long been a key component of Australia's social policy. This resonates with a parallel literature identifying a trade‐off between homeownership and the size of nations' welfare states, wherein owner‐occupiers in smaller welfare states tend to come to rely on housing wealth to meet many of their welfare needs ...
Gavin A. Wood +3 more
wiley +1 more source
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]
In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Silaghi Simona +2 more
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