Results 101 to 110 of about 2,372 (252)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

BBR: Brazilian Business Review, 2016
This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature.
José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho   +2 more
doaj  

The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan [PDF]

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2014
The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified.
Zohre Dehdashti, Sajjad Khani, Amin Ajali   +2 more
doaj  

A British Pharmacological Society Position Statement on Medications in Pregnancy and Lactation

British Journal of Clinical Pharmacology, EarlyView.
Agnesa Mustafa, Cleodie C. Swire, Reya V. Shah, Bernadette Jenner, Rory H. McLean, Muhammad Shamsher Ahmed, Adrie Bekker, Julia Zöllner, Rachel K. Scott, Robert R. Bies, Sara K. Quinney, Dagan O. Lonsdale, Emma Forton Magavern, Catriona Waitt, Anita Banerjee   +14 more
wiley   +1 more source

‘Self’ and ‘othering’ as a byproduct of large‐scale assessment: An investigation into the Gaokao retake policy

British Educational Research Journal, EarlyView.
Abstract While Gaokao, the National College Entrance Examination (NCEE), has been extensively discussed outside the Chinese academic circle, the retake policy of the test has not received much attention. Moreover, Gaokao research in China has predominantly examined the effectiveness of the retake decision in relation to students' demographic ...
Yifeng Cheng, M. Obaidul Hamid
wiley   +1 more source

The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya)

Indonesian Interdisciplinary Journal of Sharia Economics
This research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value.
Adisa Lupita Oktavia, Budi Prabowo
doaj  

The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product

At-Tadbir: Jurnal Ilmiah Manajemen
The purpose of this research is to determine the influence of brand awareness, perceived quality, celebrity endorsement, and brand equity on purchasing decisions for Somethinc skincare products.
Intan Pertiwi, Larasati Ayu Sekarsari
doaj   +1 more source

What is a curriculum for life? Using youth participatory action research and applied arts to understand and amplify undergraduate students', children's and young people's mental health and wellbeing recommendations for education

British Educational Research Journal, EarlyView.
Abstract Mental health is a critical issue globally, with young people being one of the most affected groups. Young people have campaigned vehemently for a ‘curriculum for life,’ arguing that their education is failing to meet their needs (British Council, 2022).
Lisa Stephenson, Helen Young
wiley   +1 more source

The situated professional: Preservice teachers' profiling of globally competent teachers and visions of their ‘possible professional self’

British Educational Research Journal, EarlyView.
Abstract In response to globalisation, teacher education programmes worldwide are tasked with preparing globally competent teachers (GCTs). Prevailing conceptions of global competence are largely derived from Western‐centric humanistic, neoliberal and transformative narratives, creating a complex landscape for teacher identity formation.
Ji Ying
wiley   +1 more source

Knowing education in Thailand like a global expert organisation: Politics, context and data

British Educational Research Journal, EarlyView.
Abstract Global expert organisations play increasingly significant roles in the way that education is understood and governed internationally, including by influencing the discourses through which education is conceptualised and shaping norms of what counts as success, failure, progress and the most desirable visions for the future.
Steve Puttick, Chris Atkin, Wayne Dyble, Nick Gee, Ami Montgomery, Chawin Pongpajon, Waewalee Waewchimplee   +6 more
wiley   +1 more source

EFFECT OF BRAND EQUITY ON CUSTOMER RETENTION IN THE RETAIL INDUSTRY IN PUNE CITY

International Journal For Multidisciplinary Research
In the highly competitive retail landscape of Pune City, customer retention is a crucial driver of profitability and sustainable growth. This research paper investigates the impact of brand equity on customer retention within the retail sector in Pune.
openaire   +1 more source