Results 111 to 120 of about 3,234 (291)
Celebrity endorsement, brand credibility and brand equity
, 2011 Purpose: This research aims to examine the impact of celebrity credibility on consumer-based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub-brand) employed by the ...
Amanda Spry (18031141) +2 more
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Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity
British Educational Research Journal, EarlyView.Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley +1 more source
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [PDF]
Management Science Letters, 2013 Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as ...
Hamid Reza Saeednia, Zahra Sohani
doaj
Addressing racialised awarding gap in higher education: Insights from personal tutors
British Educational Research Journal, EarlyView.Abstract Situated within a wider cross‐institutional research project, this article provides an in‐depth case study of one higher education (HE) institution, focusing on how personal tutors make sense of racialised degree awarding disparities for both undergraduate and postgraduate students, how they perceive their responsibilities, the challenges and ...
Benjamin Ajibade +3 more
wiley +1 more source
, 2016 ABSTRAKPenelitian ini bertujuan untuk mengetahui 1) Untuk mengkaji dan menganalisis implementasi strategi PT Coca-Cola Bottling Indonesia Southern Sulawesi dalam menciptakan Brand Awareness, Brand Equity dan Brand Image Produk Minuman Coca-Cola Di Kota ...
Rezkiawaty, Sitti Utami
core +1 more source
British Educational Research Journal, EarlyView.Abstract Artificial intelligence (AI) has a growing influence on planning, teaching and assessment practices in education. In New Zealand, the Ministry of Education (2024) has acknowledged AI's expanding role in schools; nevertheless, limited data exist on teachers' practices and perspectives regarding its implementation.
Mohammed Tashmeer +2 more
wiley +1 more source
BRAND HERITAGE, BRAND EQUITY, CITY BRANDING DAN WORD OF MOUTH DARI KOTA TUA JAKARTA
, 2019 In marketing, a history is part of important component of product identity which is considered as competitive advantage. Kota Tua is one of iconic places, one of the centre of meeting places for local and international cultural activities, so it is ...
Salim, Lina, Sustaningrum, Rakhdiny
core
British Educational Research Journal, EarlyView.Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
تحقیقات بازار یابی نوین, 2011 Since enhancement of the suitable and competitive position through consumer loyalty is of high importance, in this paper, brand equity as an effective element in achieving the mentioned position has been studied.
Habibollah Doaei +2 more
doaj +2 more sources
British Educational Research Journal, EarlyView.Abstract While Gaokao, the National College Entrance Examination (NCEE), has been extensively discussed outside the Chinese academic circle, the retake policy of the test has not received much attention. Moreover, Gaokao research in China has predominantly examined the effectiveness of the retake decision in relation to students' demographic ...
Yifeng Cheng, M. Obaidul Hamid
wiley +1 more source