Results 111 to 120 of about 4,203,026 (282)

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber, Subhani, Muhammad Imtiaz   +1 more
core  

Migrant success in UK Education: Are there lessons for government social mobility policy?

British Educational Research Journal, EarlyView.
Abstract The school achievement and career aspirations of 23 sixth form students at a multi‐cultural urban academy in the UK are explored through interviews. The sample includes 16 s‐generation migrants, 6 UK‐born students with migrant parents and 1 UK‐born student, selected to represent a cohort of over 300 post‐16 learners.
Bernard Barker, Kate Hoskins
wiley   +1 more source

Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]

In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Bijmolt, Tammo H.A., Atribo, Jo, Torres Lacomba, Anna   +2 more
core   +4 more sources

Brand Personality Creation through Advertising [PDF]

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core  

Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity

British Educational Research Journal, EarlyView.
Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley   +1 more source

Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

تحقیقات بازار یابی نوین, 2011
Since enhancement of the suitable and competitive position through consumer loyalty is of high importance, in this paper, brand equity as an effective element in achieving the mentioned position has been studied.
Habibollah Doaei, Mostafa Kazemi, Seyedeh Masoumeh Hosseini Robat   +2 more
doaj   +2 more sources

Addressing racialised awarding gap in higher education: Insights from personal tutors

British Educational Research Journal, EarlyView.
Abstract Situated within a wider cross‐institutional research project, this article provides an in‐depth case study of one higher education (HE) institution, focusing on how personal tutors make sense of racialised degree awarding disparities for both undergraduate and postgraduate students, how they perceive their responsibilities, the challenges and ...
Benjamin Ajibade, Rick Hayman, Angela Hibbs, Josephine Gabi   +3 more
wiley   +1 more source

Opportunities for learning amidst concerns of misuse: Secondary teachers' uses and perceptions of artificial intelligence

British Educational Research Journal, EarlyView.
Abstract Artificial intelligence (AI) has a growing influence on planning, teaching and assessment practices in education. In New Zealand, the Ministry of Education (2024) has acknowledged AI's expanding role in schools; nevertheless, limited data exist on teachers' practices and perspectives regarding its implementation.
Mohammed Tashmeer, Maree J. Davies, Jason M. Stephens   +2 more
wiley   +1 more source

The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market [PDF]

The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every ...
Mark Trede, Ludwig von Auer
core  

University strategy in transnational higher education: The strategic approaches of newly established and ‘small’ international branch campuses

British Educational Research Journal, EarlyView.
Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source