Results 121 to 130 of about 3,234 (291)
British Educational Research Journal, EarlyView.Abstract In response to globalisation, teacher education programmes worldwide are tasked with preparing globally competent teachers (GCTs). Prevailing conceptions of global competence are largely derived from Western‐centric humanistic, neoliberal and transformative narratives, creating a complex landscape for teacher identity formation.
Ji Ying
wiley +1 more source
Knowing education in Thailand like a global expert organisation: Politics, context and data
British Educational Research Journal, EarlyView.Abstract Global expert organisations play increasingly significant roles in the way that education is understood and governed internationally, including by influencing the discourses through which education is conceptualised and shaping norms of what counts as success, failure, progress and the most desirable visions for the future.
Steve Puttick +6 more
wiley +1 more source
At-Tadbir: Jurnal Ilmiah ManajemenThe purpose of this research is to determine the influence of brand awareness, perceived quality, celebrity endorsement, and brand equity on purchasing decisions for Somethinc skincare products.
Intan Pertiwi, Larasati Ayu Sekarsari
doaj +1 more source
, 2008 The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences ...
Lim, L, Melewar, TC, Ismail, AR
core
BBR: Brazilian Business Review, 2016 This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature.
José Sarto Freire Castelo +2 more
doaj
The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2014 The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified.
Zohre Dehdashti +2 more
doaj
The Birth of Brand: 4000 Years of Branding History
This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece.
Moore, Karl, Reid, Susan
core
Consumer-based brand equity: improving the measurement - empirical evidence
, 2009 Purpose – The present research aims to improve the measurement of consumer-based brand equity. Current measurement of consumer-based brand equity suffers from limitations, including: a lack of distinction between the dimensions brand awareness and brand ...
Quester, Pascale G +2 more
core +1 more source
Biological Diversity, EarlyView.The Transformative Service Ecosystem for Sustainable Operations Management (TSESOM) model reframes operations management as a co‐creative ecosystem shaped by philosophical foundations and macro–meso–micro contexts. Integrating governance, resilience, learning, systems thinking, and interdisciplinary collaboration, TSESOM advances regenerative SDG‐ and ...
Nicholas Catahan
wiley +1 more source
Place Pulling Power: a case of Liverpool’08
, 2009 The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity.
Vandewalle, I, Bamber, D, Maheshwari, V
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