Proposta de um modelo para valoração econômica de marcas (brand valuation) de empresas brasileiras de capital fechado, sem comparáveis de capital aberto, através do modelo de opções reais: o caso do Instituto Cenecista Fayal de Ensino Superior - IFES [PDF]
, 2007 Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.Este trabalho teve como intenção básica apresentar uma metodologia de mensuração do valor econômico de marcas de empresas ...
Tomazoni, Tarcísio
core
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the determinants of firms' propensity to adopt green buildings in the Euro Stoxx 300 and the S&P 500 indices, during 2012–2023. Using random forest binary classifiers, we assess the relative importance of financial, sectoral, geographic, and climate governance predictors and uncover nonlinear relationships often overlooked ...
María del Carmen Valls Martínez +3 more
wiley +1 more source
The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City [PDF]
Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017), 2018 Syafrizal Helmi Situmorang +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT SMEs receive increasing institutional support to embed sustainability, yet they vary widely in their ability to translate such support into practice. This study addresses this gap by examining the internal cognitive and strategic mechanism (sustainability orientation) through which managers interpret institutional support and the contextual ...
Michael Zisuh Ngoasong +3 more
wiley +1 more source
Africa's Biodiversity Will Not Be Saved by Protected Areas Alone
Biological Diversity, EarlyView.
Luca Luiselli
wiley +1 more source
Corporate Decarbonization via Technology and Management
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran +2 more
wiley +1 more source
The Influence of Brand Awareness, Brand Image, and Brand Loyalty on Brand Equity at the Spring-Bed Comforta Manado [PDF]
, 2019 Humans in carrying out daily activities will not be separated from their needs for rest, so that adequate facilities are needed to meet human needs to rest at night like spring beds. In Manado City, there are many spring beds with various types of brands
Sumual, Loureine P. +2 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT The role of artificial intelligence (AI) in achieving sustainability goals has garnered attention in academic literature. While AI has been argued to be crucial in addressing circularity challenges, organizations face challenges in configuring a business model.
Jian Wang +4 more
wiley +1 more source
EFFECT OF BRAND EQUITY ON CUSTOMER RETENTION IN THE RETAIL INDUSTRY IN PUNE CITY
International Journal For Multidisciplinary ResearchIn the highly competitive retail landscape of Pune City, customer retention is a crucial driver of profitability and sustainable growth. This research paper investigates the impact of brand equity on customer retention within the retail sector in Pune.
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